FYERS stands as a prominent and rapidly expanding stockbroking firm and investment platform with a primary focus on technology. It boasts a robust community comprising traders, investors, quantitative traders, and external platforms. Presently, FYERS empowers over 250,000 clients to execute seamless trades across India’s major exchanges, namely NSE, BSE, and MCX.
Goal: Lead generation to increase customer base “Open DMAT account with FYERS” Increase Fyers Trading app play store downloads
The plan: Strengthen Digital Footprint & Handles SEM for lead generation (Google Ads) Content Marketing
Setup: Google AD campaign setup Search based ads setup Google banner ads setup App Download Ads setup YouTube Video Ads
The Phases Individual strategy for Lead generation & app download. Content creation Google ads Data & Feedback analysis fine tune and progress.
Target Audience: Location & Device – Pan India; Age Group: 24 – 45; Mobile, Desktop & Tab Use
Interest: Acquiring the audience who are ready to get started with stock market
Content: App promotion video & Banner Design
Result: In 90 days, – we achieved 20+% conversion rate in Search ad campaign – 100K App downloads Awareness: Design & developed genuine websites for increasing awareness and right information & comparison between the leading stock market brokers.
Awareness: Design & developed genuine websites for increasing awareness and right information & comparison between the leading stock market brokers.