A product video helps potential customers become more comfortable about the product. And comparatively watching a 30-60 second video is a better user experience & effective method of understanding a product than reading a description.
That is exactly what we did with Flipkart. We produced short product videos for Flipkart Smart Buy Collections, Pro-Home range & Hanna Fashion doll, to capture customer attention and deliver more information. According to research, 84% of people say they have been convinced to buy a product after watching the product video.
Also the visitors browse more pages per session and are more engaging. Shortly after adding the product video, the sale boosted and since then products have been trending on site.
It also received upstanding reviews about the product, specifically the product matching the content, which is more likely to increase sales of other products on site too.