Importance of UI & UX in Mobile App Development

The importance of having a mobile presence has increased the demand for quality mobile app designers. With the increase in mobile usage compared to other devices, the need has been even more progressive compared to the previous years.

Which brings us to two crucial elements for the development and design of the mobile apps i.e, the User Interface (UI) + User Experience (UX) = Creative design.

UX AND UI in Mobile App design and development
UI AND UX in Mobile App design and development

What sets a great working mobile app apart is the ease of usage, navigation, details and creativity. A clear design which is comfortable for the user.

Key elements to keep in mind are

  1. A simple and detailed app with appropriate information. Simple – Easy-to-use design and functionality are the basic rules.
  2. Make it interesting and fun! Keeping your audience in mind you can add in fun and creative elements in mobile apps design such as bright colours, amazing textures, 3D effects and much more.
  3. Design trends – Keep a check on what are the latest trending designs and trends in the similar field. No one wants an old design when there are plenty of new options available.
  4. Create responsible UI & UX – The interaction between the product and end user is an integral aspect.

Mobile app design and development requires an integral understanding of the different user elements and the crucial alignment of design with functionality.

The Mobile app design is constructed with its pre-specified set of rules and expectations, where creating a fluid user experience is major for the flow of any mobile app.

UI – User Interface explores how an app looks and interacts with a user.

UX – User Experience defines how an app feels , from the user’s point of view.

Let’s talk about common User-Interface design principles

The Structure Principle 

The design should organise the user interface purposefully. Meaningful, useful, clear and consistent. Setting of related and similar things together and unrelated and dissimilar ones apart.This principle is concerned with overall user interface architecture.

The Simplicity Principle

The single use of a good design is making the user comfortable. The design should make simple, common tasks easy while clearly communicating in the user’s own language.

The Visibility Principle

The design should help the user to easily navigate across the app without getting the user stuck, showcasing all the required options and materials for a given task without distracting the user. Good designs shouldn’t be confusing with unrequited information and be overwhelming the users.

The Feedback Principle

The design should be created in a way which helps the users in immediate feedback based on their actions. The feedback aims at keeping users informed of their actions, interpretations, changes of state or errors.

The Tolerance Principle

The design should be flexible reducing the cost of mistakes and misuse by allowing undoing and redoing, as well as preventing errors wherever possible by tolerating varied inputs and sequences.

The Reuse Principle

The design should reuse internal and external components and behaviours constantly, maintaining consistency, which will help in reducing the need for users to rethink and remember.

A reliable user interface design adds more than just easy usability for the user. It helps the user to process, navigate, function as well as work on the app without any errors or complexities.

“Measure twice, cut once” This saying holds good for building apps too. While designing an app user testing your prototypes helps in verifying if you are working on the right track and helps to avoid costly rework.

At Zweezle we build mobile apps keeping in mind your requirements and business requisites. We understand how to build your online presence through the digital world, keeping in mind your target audience. Get to know more about us through our website www.zweezle.in

Why is your website not giving you all the rights and highs ? – PART 3

User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.

Web application development
Why is your website not giving you all the rights and highs? – PART 3

Rule no 9

It contains copied and keyword — stuffed copy

What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.

What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with Google algorithms?

Just to qualify your website with best of Google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.

What to do?

While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by Google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.

Rule no 10

Missing social sharing buttons on website content?

You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle? Say someone wants to share something from your website and doesn’t find any button to do so!

What to do?

Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.

Rule no 11

No blog?

An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.

What to do?

If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.

Rule no 12

Your headlines/titles say a different story from your paragraph 

A well-crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website. A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.

What to do?

While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.

Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs? – PART 4”

Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto-plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

Innovative methods to stay ahead in Digital age.

Our future depends on our ability on how quickly we grasp the new incoming trends, and digital innovations and make them a part of our life both professionally and personally. Our idea and thoughts behind a particular innovation and how we further spur the innovation. Businesses more so, have shifted from the de facto mode to functional mode, adopting and embracing new trends and technologies within their business.

Digital Marketing
The digital age

Remembering KODAK, a magnanimous 128 years old company, which had to, unfortunately, file for bankruptcy owing to multiple reasons for its failure. So what went wrong ? Once a great inventor failed to innovate.
4 big lessons to learn from the historical epic camera company KODAK.

1. Always keep a watch on “The next big thing” – While it’s absolutely essential to capture your existing market and cater to their requirements, it is also crucial to forsee what’s coming up next within your industry. – Stay alert!
2. Don’t forget where your roots are – It’s good to reinvent yourself when it’s time to change, but in the midst of change, one should not forget what your core offerings are and what has got you to the position where you are right now. Balancing is the right thing!
3. Technology changes, but what value you offer should not – Technology and innovation go hand in hand and it is important to take notice of what is appealing to the customers as per the digital age. What may be working for you as a company may not be what the customers are looking for, make sure your product offerings are valuable for customers’ choices.
4. Stay flexible and be quick to respond to changes – In this age of complex data and ever-changing information, the ability to make smart decisions and in real-time is more important to growth than conservative techniques which have “always” worked in the past.

Markets are constantly changing and with massive industry shifts and eroding business models, technology offers opportunities to stay in the game.

Here are five ways you can develop to be more innovative.

1. Curate ideas, content, processes – Strong curation skills lead to more innovative ideas since curation requires more filters, organisers, selection and presentation using professional or expert knowledge, be better at it through constantly experimenting and trials, deciding what works best. It could be a strategy, a business process or a client solution.
2. Broaden your horizons and get out of the ruckus – don’t always follow the hood, because even the hood follows someone, it’s time to be that someone; by constantly innovating and acknowledging new innovations or by being that innovation.Make a concerted effort to broaden your horizons, it could be a new conference you are attending or a new form of appraisal review for your company. By looking into new things it leads to knowledge building, which could be incorporated in one of the business verticals. Best ideas come from businesses which may be as diverse from yours.
3. Skip the synopsis, why not read the whole article? – It’s easy to just read the summary of the article and more so with all the important elements highlighted makes it all quicker to just glance over the article. Many times, this could be just good enough to what information you may require.But innovative thinking requires you to go beyond just superficially skimming things, more like a jack of all trades, master of none. To achieve mastery in a subject one should be clear in the knowledge matter it is pertaining to. You may never know, a particular line in the article may get you thinking then what the synopsis or summary couldn’t do.
4. Use technology strategically and mindfully, technology has its own rules. – What may work for one organisation may not work for you, even if you may work in the same industry. Facebook, Twitter, Instagram or the other plethora of social media tools and channels will only work when they are executed in the right manner keeping in mind with the company strategies.Sometimes harnessing simple changes within the fixed company standards and policies yields some big, major, positive changes.
5. Communication and articulation lead the way – Some big companies fail to incorporate great strategies just because of worn out and outdated communication strategy. One cannot provide value unless one cannot articulate ideas clearly and effectively.It is important to have effective communication in place, to achieve the right goals as communicated and have an effective feedback system.

In order for innovation to occur, there has to be a cultural ecosystem in place which has rewards for curiosity, encourages learning from failure and promotes diversity in choices.We at Zweezle believe, innovation in every client project we take up, whatever the services may be and however big or small the size of the company be. Our services include media and video production, corporate filmmakers, ad film production house, customer testimonials videosprofessional photography, web and mobile development, digital branding and lots more.

How product pictures make or break a deal ? Good Product photography matters

Visual content is fast becoming the central pillar of web design, as current trends indicate how users prefer attractive visual imagery. So if you haven’t already, it’s really about time to assess if or not your product photography is letting your site down and ultimately sales down.

Product Photoshoot Company in Bangalore
Product Photoshoot at Zweezle

With the digital age and modern advertising, most of the marketing is done online.Which goes into interpreting that a large section of potential customers won’t see your product in person until they buy or visit a showroom and these digital spaces or print ads representing your products or images of these products are going to be the most important representation of your product.

You need these pictures to do the selling for you. They have to look great, they have to make your potential customers want what you have to offer!

And just before you’re ready to start a heavy marketing push, excellent photographs are going to be worth every penny and should be an integral part of your marketing budget.

Zweezle as a product photography company fits into your budget as per your company requirements for product photography to provide clean, high-quality images to attract and convert viewers into customers for your business.

Our professional photographers and videographers with their coveted equipments provide studio as well as on location shoots for products of any size and kind.Also with our in-house studio; images can be professionally designed by our skilled graphics artist and used for brochures, catalogues, or concept art.

Nothing works for boosting sales more than high-quality professional images.

Be it for print or digital media, displays or general marketing purpose, catalogues or brochures, website or social media content.

What segments your company from other business strategies is how well you showcase your products on e-commerce websites and plan your digital marketing strategies. This means good product photography is of ultimate importance and has never been of more importance for small and large online retailers alike, whether you are catering an international market or not.

Having your audience arrested with visual imagery be it on your website, e-commerce sites or marketing collaterals is the easiest way to set yourself apart from other competitors. To showcase your company’s genuine, high-quality products it is only befitting to have such product images that reflect this.

The way products are displayed online or offline creates a great brunt on the buying choice of a customer.Amateur looking photographs may effectively destroy a consumer’s presumptions and trust on the website or the brand.

E-commerce websites need to display visually interesting products that will influence the customer to buy it from them, rather than making them prefer a brick and mortar store.

Business owners may spend a lot of money on building websites, hiring secured payment channels and other facilities. As a part of this checklist, it is also important, to look for creative media companies and associates who would take photographs of their products and display on the website, in the most appealing way.

It may sound a bit of cliche, but  clearly over our experience with clients; great product photography should do the talking for your products, lucidly illustrating the quality and depicting the distinction of your product ranges; enticing your audiences to read into them further which leads to drive sales and sell more with professional product photography.

We at Zweezle believe, the better the pictures look, the more traffic will drive in. Now, is the time to revolutionise your product photography, and get a head start on your competitors.

Contact Zweezle, a media production company from Bangalore, for all your photography related needs.

The essence of Live Video Shoots

Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).

With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.

In this particular blog let’s look into the Live shoot part of video production; the details and intricacies; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)

Live shoot videos

Live Shoot Video Production Company
Zweezle Live shoot

With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.

A good amount of planning in the pre-production stage is crucial for live shoot videos.

Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.

An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.

Having a professional figure or a famous personality who is renowned within your field or organisation; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.

Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.

Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post-production stage.

Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)

Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations, and additions apart from what was planned on the storyboard.

Once the shooting is wrapped and accomplished the edit and after effects and additions for the post-production could just take a couple of days.

However, one thing with live shoot videos is; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.

But this shouldn’t deter you with the live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact Zweezle Media to shoot some great videos as per your business requirements.

Incredible Importance of Video Testimonials in Your Business.

A business is a series of relationships with a lot of stakeholders, a successive relationship building journey lined with credibility and expertise. Testimonials present an outlook of the business which is also a form of word-of-mouth marketing. A lot of people refer and take away a lot from these crucial statements which implicit that business in long term and short term affects a whole set of people. Zweezle a video production company from Bangalore, India makes customer testimonial videos.

Testimonial Live Shoot Videos
Testimonial Live Shoot Videos

Whether your company is selling a service or a product, professionally made video testimonials have the power to swing purchasing decisions in your favour in a big way.

Testimonials could be written or recorded statements. Testimonials build up and aid in giving your business reputation by showcasing trust people have in your brand and business offerings extracting deeper interest from perspective clients and existing clients.

Testimonials are powerful tools when it comes to strengthening your branding game.

So how could you set up your testimonials base?

• Get in touch with patron customers
• Get more insights from existing customers
• Ask your business connections or partners
• People closely following your blogs or other online discussions

How to use testimonials with absolute effectiveness?

• Testimonials do not involve only selling products and/or services. They are also about positive interactions and experiences with other people who could be a business associate interested in your ebook or a business offering.
• Verify the testimonials and if it relates to the experience offered to the potential client.
• Analyze the best place to place your testimonials, with options galore such as blog, website, brochures, sales pages, press releases, direct mail letters or social media.
Make the best use of these spaces and up your reputation and presence online along with giving the testimonial writer its true limelight spot.
• Written and/or Recorded Testimonials each have their own areas for usage and effectiveness.
• Testimonials especially in video form, have a great impact, you may want to Consider Zweezle, a digital branding and media agency who shoot professional video testimonials is a video production company in Bangalore who have shot testimonial videos for a lot of reputed brands. You may watch it here https://www.youtube.com/watch?v=fgDcuaA8k10

Strategic and clever use of testimonials can go a long way in promoting your business and more so videos are one of the most convincing and reliable forms of customer endorsement because the words are literally coming straight from the customer’s mouth.

We’d love to hear your thoughts and know more about how your customers endorse your business, products and services. Along with testimonial videos, Zweezle is also known for creating live shoot videos, 2d videos, animation video production and corporate video production in Bangalore, India.