{"id":56,"date":"2023-08-11T08:50:31","date_gmt":"2023-08-11T08:50:31","guid":{"rendered":"https:\/\/www.zweezle.in\/articles\/?p=56"},"modified":"2023-08-11T08:50:31","modified_gmt":"2023-08-11T08:50:31","slug":"flipkart-product-video-marketing-to-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.zweezle.in\/articles\/blog\/case-study\/flipkart-product-video-marketing-to-increase-conversion-rate\/","title":{"rendered":"Flipkart: Product Video Marketing to Increase Conversion Rate"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zweezle Media | Product Marketing Video - FLIPKART #VideoMarketing #zweezle\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VU75HVVSywM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A product video helps potential customers become more comfortable about the product. And comparatively watching a 30-60 second video is a better user experience &amp; effective method of understanding a product than reading a description. <\/p>\n\n\n\n<p>That is exactly what we did with Flipkart. We produced short product videos for Flipkart Smart Buy Collections, Pro-Home range &amp; Hanna Fashion doll, to capture customer attention and deliver more information. According to research, 84% of people say they have been convinced to buy a product after watching the product video. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Flipkart Smart Buy - Mixer Grinder | Zweezle Media | #VideoMarkeitng #Zweezle\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uXbHYXfnR2c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Also the visitors browse more pages per session and are more engaging. Shortly after adding the product video, the sale boosted and since then products have been trending on site. <\/p>\n\n\n\n<p>It also received upstanding reviews about the product, specifically the product matching the content, which is more likely to increase sales of other products on site too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A product video helps potential customers become more comfortable about the product. And comparatively watching a 30-60 second video is a better user experience &amp; effective method of understanding a product than reading a description. That is exactly what we did with Flipkart. We produced short product videos for Flipkart Smart Buy Collections, Pro-Home range [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/posts\/56"}],"collection":[{"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/posts\/56\/revisions\/57"}],"wp:attachment":[{"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zweezle.in\/articles\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}