User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.
Rule no 9
It contains copied and keyword — stuffed copy
What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.
What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with Google algorithms?
Just to qualify your website with best of Google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.
What to do?
While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by Google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.
Rule no 10
Missing social sharing buttons on website content?
You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle? Say someone wants to share something from your website and doesn’t find any button to do so!
What to do?
Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.
Rule no 11
An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.
What to do?
If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.
Rule no 12
Your headlines/titles say a different story from your paragraph
A well-crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website. A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.
What to do?
While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.
Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs? – PART 4”