What will be the cost of website maintenance?

That was a step of progress for your business – the website you just built. Does it mean you can relax now and the website would take care of itself? Well if you think so then you’re mistaken. As the owner of the site, you need to understand the cost of maintaining it also the cost if you don’t.

Website maintenance services in bangalore

Website maintenance is of two major types.

One, maintaining the integrity of your website code – code that lets your website serve the purpose.

Two, the regular updates to the website content.

A website is topped with various elements such as plugins, extensions, and the framework it is built on, which when not updated on a regular basis can become the host for parasites like bugs and hackers.

Don’t feel the need for website framework upgrades?

Let’s consider WhatsApp. WhatsApp has become cooler with every update ever since its launch to the most recent one on smileys. A website is more or less similar to WhatsApp in this case. With each upgrade, the security fixes are enhanced, blocking the backdoor for hackers and lets you take advantage of the new features. If your website is built on a DIY website service like SquareSpace, Wix or Shopify, etc., then the upgrades are taken care of by the host as you are only a renter for them. On the other hand, if you have a regular website, the task of upgrading is on you. The upgrade depends on the type of framework your website is built on, ranging from every few months to few years.

So, yes! You do need the framework upgrade.

Now, what about plugins and extensions?

Plugins and extensions are the features that let you add a slideshow, video or gallery to your website. In short plugins and extensions help you make your website engaging. These applications, if not upgraded can expire which becomes a platform welcome for hackers. Keep an eye, for most of the website frameworks pass an alert when there is a new plugin version available for you.

‘I have an in-house IT. Should I be bothered?’

Well then, your in-house IT staff should be on track with upgrades and expirations and monitor the website on a regular basis.

If you don’t have an IT resource, you have a few options:

  1. Hire.

Hire a consultant or an agency who can monitor and update the website for you. With access to your hosting account, and add-ons, plugins and extension licenses, the consultant should be able to take care of your site needs.

  1. Strike a deal.

Engage with an automatic updating service and get the updates on your website automated. For a website without too many customizations, automatic updating service can prove to be effective. But, in case you do, then even a simple update can cause a wake that might bring your website down.

  1. Pay the price.

Sure, you can skip the above and pay the price of it. If you do not have a digital presence, then make no mistake, you are losing business.

What else falls under website maintenance?

Hosting is one of the fundamental and recurring cost. Based on the convolution of the website and the bandwidth used, you hosting could cost you from $10 to $100 and above a month for a small to a mid-sized business. The second of the list would be the domain name, also called the URL address and can cost you $15 dollar onwards per year. The SSL licenses are gaining popularity, as Google is now giving preferential ranking to business that has SSL licenses. This starts at $50 a year. Backup services begin at $5 a month and can rise with reference to the size, frequency, and type of the backup preferred. Backups are cheap insurance for your website, for if you get hacked or malware infected, you might have to completely rebuild your website otherwise.

Some examples of website maintenance services.

At Zweezle, we render the maintenance services where we monitor your current website and keep it updated. Simple updates should take around a couple of hours for a developer but complex websites may take hours of effort.

Here is a sample of an overview of the process we follow for upgrades:

  1. Website backup for you to revert.
  2. A working duplicate of the website on another server.
  3. Upgrade the duplicate site.
  4. Test to make sure nothing crashes.
  5. Move the upgraded site to the live website’s server and replace the older version, keeping the backup.
  6. Test again because we prefer to be double sure.

What about content and SEO maintenance?

Businesses have a constant need to renew the website content. Modern website frameworks have an inbuilt content management system where the user can update the content as per the requirement. As the business can get busy consuming all the time, it has fallen in our notice that the content on the website is stagnant and not moving forward at the pace of business. A web agency with an adequate understanding of your business can schedule the content and put forth a communication that facilitates quick responses to client requests. Costs for this service depend on the number of hours your business requires.

SEO keywords and meta tags are not as crucial as they were with emphasis on PPC ads like Google AdWords these days. Hence, the content should be suitably tagged with current best SEO practices. The rest rests on your web agency to keep a look out for analytics and to determine if any further SEO optimization work needs to be done.

Website maintenance is mandatory of your online budgeting. Have a talk with your web agency or internal team to make sure your website maintenance is being optimally managed. If you are on the look for an agency to maintain your site or if you have any queries, contact us.

 

 

Decoding User Experience(UX)

User Experience is abbreviated to UX often called as experience design as well. It refers to aesthetics, responsiveness, familiarity, accessibility, usability, and engaging quality of the product. In general, it is the process of enhancing user satisfaction as they navigate through the product. The designer follows the protocol to create a conceptual way of design that helps the user connect with the digital system seamlessly. This is a process important in many fields. Let’s decode the process of building User Experience.

User Experience Design

 

To make a good UX Design a designer has to fulfill several requirements and the key is to define the interaction sequence between a user and a system in a way that meets the user needs. This typically includes:

    • Persona: The data collected from the people(user) who have interacted with the system, in the form of their feedback and reviews based on their experience during the interaction,
    • Wireframes: It is an information architecture that helps to connect the concept of the system with design, it can be a pencil drawing or a whiteboard sketch. This focuses on:
      • availability of functions
      • priorities of the information and functions
      • display format for certain kinds of information
      • effect of all the above steps on the end display,
    • Prototypes: This is the test result of the product design after applying all the persona as well as desired wireframes. This serves to provide the demo of the real working system of the product,
    • Written specifications: This deals with the user behaviour or designs required based on the number and types of users accessing the product. This can be elaborated with help of Use Case Diagrams that list down all the possible navigating paths through the product for all different types of users whose needs the product can fulfil,
    • Site audit: This process deals with the study and analysis of the existing resources which can be reused to better the current UX design,
    • Flows and navigation maps: This is the navigation system throughout the product, basically the transition from one screen to the next which forms the sequence flow in the product,
    • User stories or scenarios: Its purpose is to capture user requirements in terms of interactions between the user and the system,
    • Sitemaps and content inventory: Content inventory is the index or record to keep track of all the types and quantity of the content that is in the product. A sitemap is the step by step flowchart for all the content in the product,
    • and Mockups: These are the precise visual layout and design of the expected product or interface.

Zweezle Media provides consistent and coherent User Experience Designs across all their services for clients in and out of Bangalore.

User Interface and its linkage with well developed Mobile apps.

Mobile apps are the most potential tools to engage a large number of global audience. An eye-catchy, loaded with features app is something which every entrepreneur wishes to engage their audience with.

Any app development project requires market research to understand the behaviour of the target market. An app’s credibility is highly dependent on the user interface and user design aspects of the app. A bad user experience can be a result of bad user interface.

 mobile app design and development
Importance of User Interface in mobile app design and development

A few important concepts to keep in mind while designing the app are.

  1. Responsive design is Vital!

While designing the user interface of the mobile app one must keep in mind the app will be downloaded and used on a wide variety of mobile operating devices and varied devices.A special focus needs to be put on handling issues associated with displaying the app on multiple mobile devices.

2. Keep it simple yet attract the end-user

A minimalist style doesn’t guarantee a simple user interface. The best a well-designed app can do its first-time user is help in easily using and navigating across the app without the need for going through detailed instructions or guides. A simple user interface allows the user to perform multiple tasks using a few simple taps, touches or swipes.Using colours, patterns and textures effectively lets you keep your app’s interface as simple as possible.This encourages in more downloads and users of the app.

3. The OS – Operating system guidelines are for a reason 

A brilliant user interface is a direct result of understanding and using the required operating system’s rules and guidelines and implementing them strategically.It is necessary to adhere to the multiple systems.It allows to try out innovations with the touch gestures, navigation systems and interactions which in turn enables you to implement your user interface design in an improved format. An app is not easily made available on Apple store and Google play, it is rigidly scrutinised, so it’s better to do fair bit of research on the kind of apps made available on these stores and the guidelines used in implementing them.

4. Keeping the user interface graphical

Given a choice between an exciting, feature-oriented app and another app with a not so creative, text-heavy design app which one would you prefer? Obviously the feature-oriented one. It is going to keep you engaged and keep getting you to return to the app. This is because of a great UI design.

5. Prototype – Testing – Involve real users.

While you are evaluating your prototype, opinions, for evaluating different UI design opinions, it is best to involve real users. This should be done at an early stage of development, it reduces the confusion of which features should be included and which should be let go off. It reduces the need for re-working again on unnecessary components leading to cost-reduction, time-reduction and optimum utilisation of resources.

The look of an app’s User Interface depends on the target market. it is important to give your audience a user interface which is easy to understand and user-friendly. The app and mobile development industry is continuously advancing and growing at a blazing speed. What would set your app apart from other apps is the user engagement and ease of use, which would bring the user repeatedly back to the app and prefer your app and services over others.

We at ZWEEZLE specialise in web/mobile application design and development. We understand and research your target market to develop creative, user-friendly apps incorporating latest designs and following the operating system guidelines. Get in touch at  www.zweezle.in , to take your business to its true potential and reach the global audience.

Why is your website not giving you all the rights and highs ? – PART 3

User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.

Web application development
Why is your website not giving you all the rights and highs? – PART 3

Rule no 9

It contains copied and keyword — stuffed copy

What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.

What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with Google algorithms?

Just to qualify your website with best of Google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.

What to do?

While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by Google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.

Rule no 10

Missing social sharing buttons on website content?

You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle? Say someone wants to share something from your website and doesn’t find any button to do so!

What to do?

Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.

Rule no 11

No blog?

An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.

What to do?

If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.

Rule no 12

Your headlines/titles say a different story from your paragraph 

A well-crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website. A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.

What to do?

While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.

Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs? – PART 4”

Digital Trends you need to embrace now ! – Part 1

We are exposed to a digital world constantly, with new digital innovations and technologies. Products and services created by companies are constantly intertwined with these digital innovations to bring forth to customers a stimulating and impressive one-of-a-kind experience.

New products and services are no longer limited to store visits or even word-of-mouth, but the internet has revolutionised and bring about a radical change with multiple devices, platforms, and social media channels being a part of daily life, even every minute.

Let’s look at some of these new inclinations and new digital innovations the internet is leaning towards and grab these opportunities.

digital marketing services
Digital Trends for Current Businesses

1.Tried googling on Facebook and Twitter?

Imagine socialising and knowing current trending news and information bites on the go, simultaneously. Well, it turns out that Facebook search option helps to find all current ongoing information so you know whats trending currently across all the segments, be it anything. With new stronger search capabilities, it becomes easier to get information on the click of a button within social media as businesses and brands with Facebook pages will get an automatic visibility and boost making them more publicly aware.

With the Facebook messenger app, it becomes easier for businesses to interact directly with their customers and for the customers to buy online through the app, without even having to go through the e-commerce trail.

Twitter helps to interact directly with businesses and help receive instant clarifications and consumers can post their grievances and get solutions to their requests.

2. Snapchat – The new advertising game, with a clause.

A new video/photo messaging app that allows users to take pictures, record videos, add text and send to one of the contacts, it took the social media by storm with millions of pictures, videos being sent monthly. It was an absolute assumption that this would be taken in by businesses as the next in thing to do and as thought a few did, and the numbers just multi folded as its impossible to ignore.

But the bait lies in this tricky part that these posts have an expiration. There is a specific time limit after which the content is no longer available. Companies targeting younger generations can create integrated marketing campaigns to offer exclusive content, create teasers of their upcoming products and services with photos and videos. The trick and exclusivity clause, which keeps the photos and videos available only for a certain time period is what keeps them anxious for what’s coming up next. Real-time marketing and how!

3. Instagram = Insta-hit

Visual imagery and visual stimulation is what people care about the most. People want to know what you are surrounded with and what are your present life experiences you would like to share which would excite them. Businesses and companies want to share what they are upto, what they are currently offering to their prospective customers and what’s happening within their companies.

4. Live streaming – With improved mobile connectivity and technology, videos have become popular method of engaging with your audiences and connecting with them directly, brands have been experimenting with live video streaming and making it a part of their digital marketing efforts ; to make consumers a part of their brand experience. Facebook’s live streaming option and Meerkat and Periscope enable you to share on Twitter.User’s and live audience can view, comment and interact in real-time.

Be it for a new product release, live question and answer session, showcasing company culture, behind the scenes look or just about anything to engage your audience.

5. Pay-per-click marketing and the change in way advertising is done.

Google Adwords is a boon for digital marketers and with the new Identity-Based Pay-Per-Click Marketing its easier for businesses to target specific customers based on their specific needs and wants with just their phone number or email. Directing ads with the exact needs and wants is what the new Google Adwords is all about.

Want your content to go viral?PPC could be your pathway to the solution, with PPC ads one can get interesting content in front of a very targeted audience, making it turn viral.An interesting way to get your brand noticed to greatly increase the chances of your message being picked up by your target market and taken viral.

With this just being The Part 1 to engage and reach out to your audiences, its a great opportunity for both consumers and marketers alike to use these digital innovations and integrate them within your business, alternatively, we at Zweezle are always there to help you  boost up your digital marketing needs with our range of digital branding and video production services.

Start off with these techniques and let us know the experience until we come back with the Part 2 series of digital trends.

Time-lapse technique incorporated into your business videos.

So you would have come across a phenomenal work of time-lapse, and just couldn’t get over the awe-inspiring images and impact it would have left on you.The significant changes recorded over a period of time, which is not normally seen captured, the telling of a story, the change and the lasting impression it leaves over is what time-lapse is all about.

It is a technique through which the frequency in which film frames are captured is much lower compared to that used to view the sequence.When played at normal speed, time appears to be moving faster and thus lapsing

Corporate Video Production Company
Time-lapse

Zweezle as a video production company from Bangalore makes all kinds of videos for different business requirements and have also incorporated time-lapse footage, videos, and photography within our videos. We cater to different business requirements and believe in creating a uniquely crafted video based on what we are shooting, company and industry requirements, the kind of equipment required and the kind of project. There are countless way to do things, based on what the subject of the shoot is and what equipment’s we may want to use, accordingly; we help you find the best but it’s important to think through and discuss the project requirements before taking off.

Some of the key things to take care while getting ready with a Time-lapse photography or video are listed below.

1.Choose the subject you want your time-lapse photography or video to encompass within

2.Figure everything out, since time-lapse is all about time-intervals on the basis of the subject, it is important to figure out how long the actual event or subject will last.It also depends on how long you are willing to shoot the event and subject, and how you want the final outcome of the video or the photographs.

3.Shooting still photographs – The idea is that your camera’s settings should change as little as possible while it’s doing it’s thing.

4.Editing the photographs, well it isn’t necessary every time, but sometimes you’ll have a batch of photos that need just a little twisting before anything else. Maybe the exposure or levels could use some nudging, or you want to adjust the saturation a bit. One quick tip: Automate Everything.

5.Start compiling the photos for further usage or to edit it for making a movie.

6.Add the titles, music and effects if you are combining to make them into a movie.You may want to add motion and reflect on more interesting aspects of the movie by panning or zooming in.

It may seem simple but gets really complex and complicated along the process.Essentially time-lapse photography involves a course of action, of capturing lots of photos over a period of time and assembling them all together to create a seamless video footage that appears to be sped up or any other creative use you may think of.

Businesses may essentially use time-lapse footage to record customer footfall, a day in the company, construction or assembly of smaller products, the growth of a company, time lapse scene in the conference room, stadium or other venue to demonstrate the popularity of a product or brand.

We as a digital marketing, branding, media production and product photography company from Bangalore with expertise in video production can incorporate time-lapse and other video techniques to formulate the right strategy and produce videos to showcase your business branding and marketing details.

Get in touch and we will help you go about it.

Put the spotlight on your product – Professional E-commerce photography.

Quality images speak volumes and help in captivating shoppers, Zweezle’s e-commerce photography services are geared to keep customers happy. Beautifully composed product images add value to craft an effective brand strategy.

e-commerce photography
E-commerce Photography for all kinds of products by Zweezle.

Create a real shopping experience by placing your premium images and positioning your products on the digital space, intelligently and effectively.

With a digitalised and online shopping marketplace, what makes the difference between winning a sale and losing one from your industry competitors, is the set of high-quality photographs of your brand.

E-commerce product photography requires impeccably rich photographs with an aesthetic appeal which will help drive more sales online.

With complete access to our equipment, production team and studio space or at your desired location, we believe photographs when taken depicting the right angles and details, help to bring out the product specifications in utmost clear manner.

We customize images and the product shoot based on the type of e-commerce store, the client specifications, company website, and company website’s online store; to create lasting product images with the right and ideal studio set-up and processes.

E-commerce Photography in bangalore
E-commerce Photography

At Zweezle’s in-house studio set-up, along with the processes and capacity to handle large volume shoots on a regular basis, Zweezle, a video production company Bangalore, helps to create refined and polished pictures with expert teams in photography and editing  you’ll have access to revised,refined and ready to use pictures for e-commerce, as required to drive your business and sales.With an expert team of industry experts, photographers, and image editors; who come together to creatively bring your product to the target audience along with an approach uniquely tailored to your brand image and product specifications.

The perceived value of the products and its trustworthiness is often judged by the quality of your web design, whether it’s showcased on the company website, company’s online store or on one of the leading e-commerce sites.

Showcase your product’s USPs and be a high-quality reliable seller online with our catalogue and e-commerce photography services. Contact us now to get started!

Industrial Photography – Add a whole new dimension to your business.

Industrial Photography, is a different field of photography in itself if I may say. A defined photographic practice to be carried out by highly professional photographers for industries to document the processes, the production, the work organization, employees at work, the plant and process layout, equipments usage and a lot of other things.

Industrial photography
Industrial-photography

Zweezle as a video production company has the expertise to work in all kinds of factory environments be it a busy one or hazardous, risky or one with a lot of work going on; the aim is to create striking images whatever the conditions – dirty, hostile or dangerous.

Zweezle and its expert team of photographers have the experience to work in all lighting conditions and the ability to photograph your industrial plants and machinery without disrupting your ongoing work.

Be it any kind of industry or plant photography. A windmill, a steel plant, textile mill, educational institutes, lab photography, architecture photography or corporate photography. Zweezle has an experience with some of the renowned names in various industries.

Industrial photography serves various purposes both internally and externally, be it for administrative and industrial relation or external purposes like advertising and public relations.

Industrial Photography serves as an excellent professional visual outlook which helps to accentuate your business as well as factory plant, layout and location representing your business enterprise, industry or commercial venue. These pictures don’t only serve as a visual aid but also a communication add -on to your prospective market.

Zweezle photography experts believe in quality images, especially in low-lighting conditions or industrial facilities which are further used in annual reports, corporate in-house marketing media, advertising and public relations, websites and powerpoint presentations.

Zweezle, as a company is of the thought that, understanding the prospective marketplace and a discussion with the client about the pre-shoot plan discussing where the images are aimed at is the key to creating the right shots.We strive to achieve the biggest impression and what best way then to achieve with a highly commendable team.

Why invest in professional photography?

High-quality industrial photography is an investment which will make your company more successful. Capturing attention and provoking interest in your business as well as generating new business providing the improved return for shareholders helping you rise above your competition.

With high-quality professional images, industrial photography radiates the calibre of the company in exhibitions, conferences and presentations, helping you to introduce your business in new markets.

The studio in your factory

Our industrial photography helps explain how the machines and processes within your factory work and the kind of standards maintained, giving a detailed factory outlook. We cater as per your specific requirements.

Photographs could be lit up and processed suitably to enhance different features or areas of equipment and plant layout.

High-quality image processing and re-touching; with expertise in colour management and high-quality reproduction which lets the work speak for itself for the companies.

Industrial photography is a challenging task, as it usually involves taking shots of large objects that are difficult to frame, but using the right techniques makes it an achievable art and all worth it.

Contact Zweezle, a photography company from Bangalore, to cover your industrial photography aspects and cover all the technical aspects of your business to showcase the best professional and visual outlook.

The essence of Live Video Shoots

Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).

With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.

In this particular blog let’s look into the Live shoot part of video production; the details and intricacies; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)

Live shoot videos

Live Shoot Video Production Company
Zweezle Live shoot

With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.

A good amount of planning in the pre-production stage is crucial for live shoot videos.

Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.

An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.

Having a professional figure or a famous personality who is renowned within your field or organisation; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.

Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.

Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post-production stage.

Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)

Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations, and additions apart from what was planned on the storyboard.

Once the shooting is wrapped and accomplished the edit and after effects and additions for the post-production could just take a couple of days.

However, one thing with live shoot videos is; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.

But this shouldn’t deter you with the live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact Zweezle Media to shoot some great videos as per your business requirements.

Incredible Importance of Video Testimonials in Your Business.

A business is a series of relationships with a lot of stakeholders, a successive relationship building journey lined with credibility and expertise. Testimonials present an outlook of the business which is also a form of word-of-mouth marketing. A lot of people refer and take away a lot from these crucial statements which implicit that business in long term and short term affects a whole set of people. Zweezle a video production company from Bangalore, India makes customer testimonial videos.

Testimonial Live Shoot Videos
Testimonial Live Shoot Videos

Whether your company is selling a service or a product, professionally made video testimonials have the power to swing purchasing decisions in your favour in a big way.

Testimonials could be written or recorded statements. Testimonials build up and aid in giving your business reputation by showcasing trust people have in your brand and business offerings extracting deeper interest from perspective clients and existing clients.

Testimonials are powerful tools when it comes to strengthening your branding game.

So how could you set up your testimonials base?

• Get in touch with patron customers
• Get more insights from existing customers
• Ask your business connections or partners
• People closely following your blogs or other online discussions

How to use testimonials with absolute effectiveness?

• Testimonials do not involve only selling products and/or services. They are also about positive interactions and experiences with other people who could be a business associate interested in your ebook or a business offering.
• Verify the testimonials and if it relates to the experience offered to the potential client.
• Analyze the best place to place your testimonials, with options galore such as blog, website, brochures, sales pages, press releases, direct mail letters or social media.
Make the best use of these spaces and up your reputation and presence online along with giving the testimonial writer its true limelight spot.
• Written and/or Recorded Testimonials each have their own areas for usage and effectiveness.
• Testimonials especially in video form, have a great impact, you may want to Consider Zweezle, a digital branding and media agency who shoot professional video testimonials is a video production company in Bangalore who have shot testimonial videos for a lot of reputed brands. You may watch it here https://www.youtube.com/watch?v=fgDcuaA8k10

Strategic and clever use of testimonials can go a long way in promoting your business and more so videos are one of the most convincing and reliable forms of customer endorsement because the words are literally coming straight from the customer’s mouth.

We’d love to hear your thoughts and know more about how your customers endorse your business, products and services. Along with testimonial videos, Zweezle is also known for creating live shoot videos, 2d videos, animation video production and corporate video production in Bangalore, India.

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