Importance of UI & UX in Mobile App Development

The importance of having a mobile presence has increased the demand for quality mobile app designers. With the increase in mobile usage compared to other devices, the need has been even more progressive compared to the previous years.

Which brings us to two crucial elements for the development and design of the mobile apps i.e, the User Interface (UI) + User Experience (UX) = Creative design.

UX AND UI in Mobile App design and development
UI AND UX in Mobile App design and development

What sets a great working mobile app apart is the ease of usage, navigation, details and creativity. A clear design which is comfortable for the user.

Key elements to keep in mind are

  1. A simple and detailed app with appropriate information. Simple – Easy-to-use design and functionality are the basic rules.
  2. Make it interesting and fun! Keeping your audience in mind you can add in fun and creative elements in mobile apps design such as bright colours, amazing textures, 3D effects and much more.
  3. Design trends – Keep a check on what are the latest trending designs and trends in the similar field. No one wants an old design when there are plenty of new options available.
  4. Create responsible UI & UX – The interaction between the product and end user is an integral aspect.

Mobile app design and development requires an integral understanding of the different user elements and the crucial alignment of design with functionality.

The Mobile app design is constructed with its pre-specified set of rules and expectations, where creating a fluid user experience is major for the flow of any mobile app.

UI – User Interface explores how an app looks and interacts with a user.

UX – User Experience defines how an app feels , from the user’s point of view.

Let’s talk about common User-Interface design principles

The Structure Principle 

The design should organise the user interface purposefully. Meaningful, useful, clear and consistent. Setting of related and similar things together and unrelated and dissimilar ones apart.This principle is concerned with overall user interface architecture.

The Simplicity Principle

The single use of a good design is making the user comfortable. The design should make simple, common tasks easy while clearly communicating in the user’s own language.

The Visibility Principle

The design should help the user to easily navigate across the app without getting the user stuck, showcasing all the required options and materials for a given task without distracting the user. Good designs shouldn’t be confusing with unrequited information and be overwhelming the users.

The Feedback Principle

The design should be created in a way which helps the users in immediate feedback based on their actions. The feedback aims at keeping users informed of their actions, interpretations, changes of state or errors.

The Tolerance Principle

The design should be flexible reducing the cost of mistakes and misuse by allowing undoing and redoing, as well as preventing errors wherever possible by tolerating varied inputs and sequences.

The Reuse Principle

The design should reuse internal and external components and behaviours constantly, maintaining consistency, which will help in reducing the need for users to rethink and remember.

A reliable user interface design adds more than just easy usability for the user. It helps the user to process, navigate, function as well as work on the app without any errors or complexities.

“Measure twice, cut once” This saying holds good for building apps too. While designing an app user testing your prototypes helps in verifying if you are working on the right track and helps to avoid costly rework.

At Zweezle we build mobile apps keeping in mind your requirements and business requisites. We understand how to build your online presence through the digital world, keeping in mind your target audience. Get to know more about us through our website www.zweezle.in

Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series, this part 2 blog write up focuses on digital innovation the internet is trending towards, to create specific action-oriented approach as per the brand and company requirements.

digital marketing agency
Digital-Marketing-Trends

Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all-new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all-new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health-related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of a technological device or an app on the smartphone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User-generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in a positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well, content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading emails, it helps to catch their attention.It acts as a reminder that sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital branding, ad film production house, customer testimonial videos, product photography, or just about anything to make your brand work right for you.

Digital Trends you need to embrace now ! – Part 1

We are exposed to a digital world constantly, with new digital innovations and technologies. Products and services created by companies are constantly intertwined with these digital innovations to bring forth to customers a stimulating and impressive one-of-a-kind experience.

New products and services are no longer limited to store visits or even word-of-mouth, but the internet has revolutionised and bring about a radical change with multiple devices, platforms, and social media channels being a part of daily life, even every minute.

Let’s look at some of these new inclinations and new digital innovations the internet is leaning towards and grab these opportunities.

digital marketing services
Digital Trends for Current Businesses

1.Tried googling on Facebook and Twitter?

Imagine socialising and knowing current trending news and information bites on the go, simultaneously. Well, it turns out that Facebook search option helps to find all current ongoing information so you know whats trending currently across all the segments, be it anything. With new stronger search capabilities, it becomes easier to get information on the click of a button within social media as businesses and brands with Facebook pages will get an automatic visibility and boost making them more publicly aware.

With the Facebook messenger app, it becomes easier for businesses to interact directly with their customers and for the customers to buy online through the app, without even having to go through the e-commerce trail.

Twitter helps to interact directly with businesses and help receive instant clarifications and consumers can post their grievances and get solutions to their requests.

2. Snapchat – The new advertising game, with a clause.

A new video/photo messaging app that allows users to take pictures, record videos, add text and send to one of the contacts, it took the social media by storm with millions of pictures, videos being sent monthly. It was an absolute assumption that this would be taken in by businesses as the next in thing to do and as thought a few did, and the numbers just multi folded as its impossible to ignore.

But the bait lies in this tricky part that these posts have an expiration. There is a specific time limit after which the content is no longer available. Companies targeting younger generations can create integrated marketing campaigns to offer exclusive content, create teasers of their upcoming products and services with photos and videos. The trick and exclusivity clause, which keeps the photos and videos available only for a certain time period is what keeps them anxious for what’s coming up next. Real-time marketing and how!

3. Instagram = Insta-hit

Visual imagery and visual stimulation is what people care about the most. People want to know what you are surrounded with and what are your present life experiences you would like to share which would excite them. Businesses and companies want to share what they are upto, what they are currently offering to their prospective customers and what’s happening within their companies.

4. Live streaming – With improved mobile connectivity and technology, videos have become popular method of engaging with your audiences and connecting with them directly, brands have been experimenting with live video streaming and making it a part of their digital marketing efforts ; to make consumers a part of their brand experience. Facebook’s live streaming option and Meerkat and Periscope enable you to share on Twitter.User’s and live audience can view, comment and interact in real-time.

Be it for a new product release, live question and answer session, showcasing company culture, behind the scenes look or just about anything to engage your audience.

5. Pay-per-click marketing and the change in way advertising is done.

Google Adwords is a boon for digital marketers and with the new Identity-Based Pay-Per-Click Marketing its easier for businesses to target specific customers based on their specific needs and wants with just their phone number or email. Directing ads with the exact needs and wants is what the new Google Adwords is all about.

Want your content to go viral?PPC could be your pathway to the solution, with PPC ads one can get interesting content in front of a very targeted audience, making it turn viral.An interesting way to get your brand noticed to greatly increase the chances of your message being picked up by your target market and taken viral.

With this just being The Part 1 to engage and reach out to your audiences, its a great opportunity for both consumers and marketers alike to use these digital innovations and integrate them within your business, alternatively, we at Zweezle are always there to help you  boost up your digital marketing needs with our range of digital branding and video production services.

Start off with these techniques and let us know the experience until we come back with the Part 2 series of digital trends.

Time-lapse technique incorporated into your business videos.

So you would have come across a phenomenal work of time-lapse, and just couldn’t get over the awe-inspiring images and impact it would have left on you.The significant changes recorded over a period of time, which is not normally seen captured, the telling of a story, the change and the lasting impression it leaves over is what time-lapse is all about.

It is a technique through which the frequency in which film frames are captured is much lower compared to that used to view the sequence.When played at normal speed, time appears to be moving faster and thus lapsing

Corporate Video Production Company
Time-lapse

Zweezle as a video production company from Bangalore makes all kinds of videos for different business requirements and have also incorporated time-lapse footage, videos, and photography within our videos. We cater to different business requirements and believe in creating a uniquely crafted video based on what we are shooting, company and industry requirements, the kind of equipment required and the kind of project. There are countless way to do things, based on what the subject of the shoot is and what equipment’s we may want to use, accordingly; we help you find the best but it’s important to think through and discuss the project requirements before taking off.

Some of the key things to take care while getting ready with a Time-lapse photography or video are listed below.

1.Choose the subject you want your time-lapse photography or video to encompass within

2.Figure everything out, since time-lapse is all about time-intervals on the basis of the subject, it is important to figure out how long the actual event or subject will last.It also depends on how long you are willing to shoot the event and subject, and how you want the final outcome of the video or the photographs.

3.Shooting still photographs – The idea is that your camera’s settings should change as little as possible while it’s doing it’s thing.

4.Editing the photographs, well it isn’t necessary every time, but sometimes you’ll have a batch of photos that need just a little twisting before anything else. Maybe the exposure or levels could use some nudging, or you want to adjust the saturation a bit. One quick tip: Automate Everything.

5.Start compiling the photos for further usage or to edit it for making a movie.

6.Add the titles, music and effects if you are combining to make them into a movie.You may want to add motion and reflect on more interesting aspects of the movie by panning or zooming in.

It may seem simple but gets really complex and complicated along the process.Essentially time-lapse photography involves a course of action, of capturing lots of photos over a period of time and assembling them all together to create a seamless video footage that appears to be sped up or any other creative use you may think of.

Businesses may essentially use time-lapse footage to record customer footfall, a day in the company, construction or assembly of smaller products, the growth of a company, time lapse scene in the conference room, stadium or other venue to demonstrate the popularity of a product or brand.

We as a digital marketing, branding, media production and product photography company from Bangalore with expertise in video production can incorporate time-lapse and other video techniques to formulate the right strategy and produce videos to showcase your business branding and marketing details.

Get in touch and we will help you go about it.

Industrial Photography – Add a whole new dimension to your business.

Industrial Photography, is a different field of photography in itself if I may say. A defined photographic practice to be carried out by highly professional photographers for industries to document the processes, the production, the work organization, employees at work, the plant and process layout, equipments usage and a lot of other things.

Industrial photography
Industrial-photography

Zweezle as a video production company has the expertise to work in all kinds of factory environments be it a busy one or hazardous, risky or one with a lot of work going on; the aim is to create striking images whatever the conditions – dirty, hostile or dangerous.

Zweezle and its expert team of photographers have the experience to work in all lighting conditions and the ability to photograph your industrial plants and machinery without disrupting your ongoing work.

Be it any kind of industry or plant photography. A windmill, a steel plant, textile mill, educational institutes, lab photography, architecture photography or corporate photography. Zweezle has an experience with some of the renowned names in various industries.

Industrial photography serves various purposes both internally and externally, be it for administrative and industrial relation or external purposes like advertising and public relations.

Industrial Photography serves as an excellent professional visual outlook which helps to accentuate your business as well as factory plant, layout and location representing your business enterprise, industry or commercial venue. These pictures don’t only serve as a visual aid but also a communication add -on to your prospective market.

Zweezle photography experts believe in quality images, especially in low-lighting conditions or industrial facilities which are further used in annual reports, corporate in-house marketing media, advertising and public relations, websites and powerpoint presentations.

Zweezle, as a company is of the thought that, understanding the prospective marketplace and a discussion with the client about the pre-shoot plan discussing where the images are aimed at is the key to creating the right shots.We strive to achieve the biggest impression and what best way then to achieve with a highly commendable team.

Why invest in professional photography?

High-quality industrial photography is an investment which will make your company more successful. Capturing attention and provoking interest in your business as well as generating new business providing the improved return for shareholders helping you rise above your competition.

With high-quality professional images, industrial photography radiates the calibre of the company in exhibitions, conferences and presentations, helping you to introduce your business in new markets.

The studio in your factory

Our industrial photography helps explain how the machines and processes within your factory work and the kind of standards maintained, giving a detailed factory outlook. We cater as per your specific requirements.

Photographs could be lit up and processed suitably to enhance different features or areas of equipment and plant layout.

High-quality image processing and re-touching; with expertise in colour management and high-quality reproduction which lets the work speak for itself for the companies.

Industrial photography is a challenging task, as it usually involves taking shots of large objects that are difficult to frame, but using the right techniques makes it an achievable art and all worth it.

Contact Zweezle, a photography company from Bangalore, to cover your industrial photography aspects and cover all the technical aspects of your business to showcase the best professional and visual outlook.

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