Make-to-order #Hashtag for your brand.

Advertisement copies, billboards, and print-ads are radically changing on how they were presented earlier and how they have been transformed over the years with the infusion of technology and social media. The impact of these phenomenon’s have had a deep impact on brands and marketers and their capacities to market a product.

Branding and advertising
Right hashtags for your business

One of the key ways to improve social media engagement is creating a hashtag which helps consumers get more knowledge or information about a new or existing product or service.We now have social media handles and hashtags (#) as an added copy to the other details.

A hashtag could be anything, a branded term, a phrase or a call to action. A #hashtag is a specially crafted term used to relate with a particular brand and giving consumers a new way to associate, discuss, interact and get in touch with your business on a social platform.

A special way to describe the hashtag is a way of building your brand and establishing it further in the minds of the audience and making an unforgettable, long-lasting impression.

The benefits of creating hashtags is optimization of the brand and its online presence in the digital technology.

  1. Optimizing your brand and making the products and services more discoverable within the industry – It’s important to optimize and use keywords as hashtags after careful research and pertaining to your industry, making your brand more discoverable.
  2. Increase traffic – More often, now people have started using hashtags as a method to search on current topics and discussions on social media especially so on Facebook, Twitter and Instagram. Once your brand is more visible on social media platforms it will automatically lead to more social media and website traffic.
  3. Create Brand Advocates – Hashtags are a great way of improvising and trending your brand amongst the brand advocates and more consumers tend to believe and have a special attachment to their reasoning compared to what businesses have to say about their own brand.
  4. Hashtags analytics – Hashtags are an effective way to know how your SEO and keyword search pertaining to the industry is influencing customers’ choices and building an impression on your brand. It’s an effective way to know which hashtags are working and which ones aren’t.
  5. Hashtags across different social media platforms – Hashtags are usable across all social media, be it Facebook, Twitter or Instagram and equally effectively so, the cross-channel network and promotions could be on the same subject and context across the different platforms.

But the question remains; how do you come up with the effective hashtag which is a sure shot winning one?

Reinstating the fact that the right hashtag builds and improves traffic, clicks and engagement. It is important to list your end goals before starting your social media strategy.Your end goals for creating a hashtag could be this or one of the many.

1.Increase social media visibility for your brand or a particular product or service from your brand.

  1. Increase your brand engagement and audience interaction on social media
  2. Find hashtags related to your business and industry
  3. Increase the clicks on particular hashtag link
  4. Hashtag analytics is useful to understand and measure the total reach and for SEO purpose.

Hashtags for different social networks

TwitterHashtag is a Twitter invention and this is what makes it a perfect platform for discovering new/current trends, engage in conversations and know all major happenings across the globe. Tweets with hashtags can be linked and every tweet can have a hashtag and a link and are helpful in directing customers to the marketing pages.

Searching on twitter with a particular, unique, keyword branded hashtag makes it simple and easily discoverable. This perhaps is one of the key reasons for many a business to develop social media campaigns on Twitter.

Instagram – The hashtags form a part as a caption along with the picture, which is a great platform to host contests, promotions and other visual content. With up to a limit of 30 hashtags to form a part of your post, Instagram is a great boost and marketing platform for your brand.

Facebook – On Facebook hashtags are categorised based on popularity and date used, more relevant to current and ongoing topics.

Hashtags have to be relevant and unique to your business, creating the right vibes and relativity with your audience.

It is important to create hashtags which are

1. EASY TO REMEMBER

  1. NOT TOO LONG
  2. PERSISTENT AND CONFORMING WITH YOUR BRAND

It is also important to avoid posting your hashtag too frequently, else it has the risk of losing its relevancy, its always best to plan a specific period of time and number of hashtags and gain insights into their usage. One unique hashtag has the power of leveraging your brand.

We at Zweezle develop unique social media strategies keeping in mind the brand and industry the product or service belongs to. Ask us how?

Do let us know your experience in creating a unique hashtag for your business.

 

 

 

 

 

 

 

Why is your website not giving you all the rights and highs ? – PART 3

User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.

Web application development
Why is your website not giving you all the rights and highs ? – PART 3

Rule no 9

It contains copied and keyword — stuffed copy

What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.

What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with google algorithms ?

Just to qualify your website with best of google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.

What to do ?

While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.

Rule no 10

Missing social sharing buttons on website content ?

You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle ? Say someone wants to share something from your website and doesn’t find any button to do so !

What to do ?

Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.

Rule no 11

No blog ?

An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.

What to do ?

If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get into a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.

Rule no 12

Your headlines/titles say a different story from your paragraph 

A well crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website.A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.

What to do ?

While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.

Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs ? – PART 4”

Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

Why is your website not giving you all the rights and highs ? – PART 1

All search engine optimisation, social media marketing or inbound marketing activities are aimed at getting more traffic to the company website, leading to more call to actions and ultimately more sales. User – experience is of paramount importance when the website is in question, and one of the important elements to be borne in mind.

What makes a visitor sit back and navigate your entire website or annoy and cringe him to get off it?

Remember poor user-experience can cause high page abandonment rates, poor organic search listing positions, low visitor-to-lead conversion rates, and a plain ol’ bad reputation.

So here, in this blog we have compiled a what-not-to-do list when you are planning to design your website so you have a handy guide on what you should be expecting from well-designed websites as a site visitor or a business entity planning to develop your website.

web development company Bangalore

Rule no 1.

When it takes forever for the website to load!

Decreasing attention spans and lowering patience levels makes it harder to keep visitors hanging on to the website. It there’s a delay in website loading it reduces customer satisfaction, affecting conversion rate and brand perception more so for the mobile users who may be relying on slower net connections but would blame it on the brand and the content provider instead of their mobile service providers.

What to do?

Optimize your site’s load performance, which may be impacted by image size, code, videos, and other factors, we at  Zweezle have designed some of the best sites for our clients and we could help you with one.

Rule no 2.

When your website is not user-friendly optimised for mobile users.

Have you ever had to pinch into the screen to zoom and read the content of a website better ? Or scroll from side to side to read the website? These may be just simple examples as to why the website may not be optimised for the phone. May 1, 2016, brought in a major google algorithm change, according to which websites which are not mobile-friendly will severely be penalised in terms of google ranking and strengthen the ranking signal of mobile-friendly websites. it is to improve the web-browsing experience for mobile-users and if the site is not optimized for mobile devices it may result in losing out significantly in the organic search rankings.

What to do?

Do you think you can afford missing out on all these opportunities? Can you really afford to miss out on all that traffic and all those sales? Absolutely NOT. It is important to get your website right, optimize it for your mobile-users and have a responsive design in place.

Rule no 3.

No proper website navigation

When a potential customer visits your website and wants to know your brand, company, and product offerings better; is the website usage friendly? In terms of how to go about? Where to go? What their next steps should be?

A lot of small businesses seem to miss out on leads and sales and this is not because their call to actions were poorly written, but because their websites didn’t provide any direction or ask where to click?

What to do?

Bring out clearly the value of what you do and provide as a company by including a clear headline copy, jargon-free content and a clear primary call-to-action that shows visitors how to take the next steps — be it subscribing to your blog, getting a free trial of a service or a freebie product, watching a video or any other action you expect visitors will perform on your site.

Rule no 4.

Excessive pop-ups blocking the website

Imagine your reading a website content and there’s a pop-up, okay you cancel it and you scroll down for another pop-up and further you shift to another column of the website and there it’s again, annoying? Hell yeah! Many of these could even lead you on a guilt trip, “No thanks, I am not interested to improve my website”

What to do?

Use the pop-ups in right moderation in specific places as you may think to be important.

Make them “interesting” – Using pre-specified information based on different types of visitors, whether they’ve visited your site before or whether their at a certain stage in the buying cycle and target them specifically.

Track your Call-to-action for effectiveness and validness and assess the number of views and clicks along with how many submissions the pop-up actually leads to, on each call-to-action (CTA), to determine the efficacy. Based on the performance, you may have to consider editing or removing it to give your users a better-experience.

Use attention-grabbing or exciting CTA content without making your visitors feel remorse about cancelling a particular pop-up.

An alternative to pop-ups? How about slide-in CTAs like small banners; those that slide in from the side or bottom of the page with a call-to-action.They are less flashy and allow the user to continue using the site without hindrance.

Let us know how you have efficiently managed to optimise your website and ask us how we could help you with developing a stimulating, user-friendly website and while you are at it, wait for our next series on this blog topic.

Innovative methods to stay ahead in Digital age.

Our future depends on our ability on how quickly we grasp the new incoming trends, and digital innovations and make them a part of our life both professionally and personally. Our idea and thoughts behind a particular innovation and how we further spur the innovation. Businesses more so, have shifted from the de facto mode to functional mode, adopting and embracing new trends and technologies within their business.

Digital Marketing
The digital age

Remembering KODAK, a magnanimous 128 years old company, which had to, unfortunately, file for bankruptcy owing to multiple reasons for its failure. So what went wrong ? Once a great inventor failed to innovate.
4 big lessons to learn from the historical epic camera company KODAK.

1. Always keep a watch on “The next big thing” – While it’s absolutely essential to capture your existing market and cater to their requirements, it is also crucial to forsee what’s coming up next within your industry. – Stay alert!
2. Don’t forget where your roots are – It’s good to reinvent yourself when it’s time to change, but in the midst of change one should not forget what your core offerings are and what has got you to the position where you are right now. Balancing is the right thing!
3. Technology changes, but what value you offer should not – Technology and innovation go hand in hand and it is important to take notice of what is appealing to the customers as per the digital age. What may be working for you as a company may not be what the customers are looking for, make sure your product offerings are valuable for customers’ choices.
4. Stay flexible and be quick to respond to changes – In this age of complex data and ever-changing information, the ability to make smart decisions and in real-time is more important to growth than conservative techniques which have “always” worked in the past.

Markets are constantly changing and with massive industry shifts and eroding business models, technology offers opportunities to stay in the game.

Here are five ways you can develop to be more innovative.

1. Curate ideas, content, processes – Strong curation skills lead to more innovative ideas since curation requires more filters, organisers, selection and presentation using professional or expert knowledge, be better at it through constantly experimenting and trials, deciding what works best. It could be a strategy, a business process or a client solution.
2. Broaden your horizons and get out of the ruckus – don’t always follow the hood, because even the hood follows someone, it’s time to be that someone; by constantly innovating and acknowledging new innovations or by being that innovation.Make a concerted effort to broaden your horizons, it could be a new conference you are attending or a new form of appraisal review for your company. By looking into new things it leads to knowledge building, which could be incorporated in one of the business verticals. Best ideas come from businesses which may be as diverse from yours.
3. Skip the synopsis, why not read the whole article? – It’s easy to just read the summary of the article and more so with all the important elements highlighted makes it all quicker to just glance over the article. Many times, this could be just good enough to what information you may require.But innovative thinking requires you to go beyond just superficially skimming things, more like a jack of all trades, master of none. To achieve mastery in a subject one should be clear in the knowledge matter it is pertaining to. You may never know, a particular line in the article may get you thinking then what the synopsis or summary couldn’t do.
4. Use technology strategically and mindfully, technology has its own rules. – What may work for one organisation may not work for you, even if you may work in the same industry. Facebook, Twitter, Instagram or the other plethora of social media tools and channels will only work when they are executed in the right manner keeping in mind with the company strategies.Sometimes harnessing simple changes within the fixed company standards and policies yields some big, major, positive changes.
5. Communication and articulation lead the way – Some big companies fail to incorporate great strategies just because of worn out and outdated communication strategy. One cannot provide value unless one cannot articulate ideas clearly and effectively.It is important to have effective communication in place, to achieve the right goals as communicated and have an effective feedback system.

In order for innovation to occur, there has to be a cultural ecosystem in place which has rewards for curiosity, encourages learning from failure and promotes diversity in choices.We at Zweezle believe, innovation in every client project we take up, whatever the services may be and however big or small the size of the company be. Our services include media and video production, professional photography, web and mobile development, digital branding and lots more.

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