Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series, this part 2 blog write up focuses on digital innovation the internet is trending towards, to create specific action-oriented approach as per the brand and company requirements.

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Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all-new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all-new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health-related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of a technological device or an app on the smartphone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User-generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in a positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well, content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading emails, it helps to catch their attention.It acts as a reminder that sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital branding, ad film production house, customer testimonial videos, product photography, or just about anything to make your brand work right for you.

Why every company needs a Corporate Video – Find out here!

Everyone likes things and information to be available quickly while they are on the go. It is important to go above and beyond plain content in terms of lengthy write-up’s and paragraphs to something more efficient, creative and yet informative.

Videos have sparked interest over the years and have gone a step further then just tv ads and commercials. Online video marketing strategies cater not only to external needs but internal as well.

Zweezle,  Corporate video production in Bangalore makes interesting Corporate videos of varying kinds and usage

  • Staff training/instruction and safety videos
  • Company promotional/brand videos or Corporate event filming (a new product launch or conference)
  • New product or service online presentations
  • Video role play (actors or animation)
  • Client and customer testimonial videos
  • A summary of an event or activity
  • Technology and product demonstration videos
  • TVCs and 2D/3D videos
  • Walkthrough Videos
  • Aerial Filming

corporate video production bangalore

The growth of digital and online technology especially social media and video websites like youtube,vimeo and daily motion, videos have become a rage both for viewers and audience who love watching, sharing and uploading videos of all styles and genres.

Zweezle as a video production in Bangalore believes videos should be considered as an important marketing strategy for most businesses.

  1. Information to all apart from just the literate audience who can read & write, videos are great way through which information could reach all kinds of masses.
  2. Videos are easy to share be it through blogs, social media or smartphones
  3. SEO/SEM for Google search engine strategy is one of the cornerstones for businesses and videos with right keywords could be just as beneficial as a text-based ad campaign.
  4. Just like analytics on website, online videos show how many views they received, how many times they were shared, who they were shared with, how they were found, and if or not the videos are converting to hits on your respective website. It is critical to respond to the data and modify the content that you are releasing accordingly.
  5. Videos help in saving important time both for the viewers and the businesses and help in pitching sales or passing information quickly, effectively and consistently.

A corporate video production company would typically go through the following process.

Once the corporate video proposal is agreed, based on the factors of budget, kind of video and other factors the pre-production planning includes corporate video script writing and storyboarding.

Video production includes location or product filming with the camera crew, director, actors presenters

Post-production and video editing involves editing of the filmed and recorded footage and may include recording an audio voice-over, background music, graphics, a music score or soundtrack composition or 2D/3D animation sequences to complete the video.

Zweezle a corporate film and video production company in Bangalore creates innovative interesting and engaging video that helps you achieve your marketing goals. Right tools, ideas and execution strategy for Corporate videos make business goals achievable and successful.Get in touch with Zweezle.

 

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