What will be the cost of website maintenance?

That was a step of progress for your business – the website you just built. Does it mean you can relax now and the website would take care of itself? Well if you think so then you’re mistaken. As the owner of the site, you need to understand the cost of maintaining it also the cost if you don’t.

Website maintenance services in bangalore

Website maintenance is of two major types.

One, maintaining the integrity of your website code – code that lets your website serve the purpose.

Two, the regular updates to the website content.

A website is topped with various elements such as plugins, extensions, and the framework it is built on, which when not updated on a regular basis can become the host for parasites like bugs and hackers.

Don’t feel the need for website framework upgrades?

Let’s consider WhatsApp. WhatsApp has become cooler with every update ever since its launch to the most recent one on smileys. A website is more or less similar to WhatsApp in this case. With each upgrade, the security fixes are enhanced, blocking the backdoor for hackers and lets you take advantage of the new features. If your website is built on a DIY website service like SquareSpace, Wix or Shopify, etc., then the upgrades are taken care of by the host as you are only a renter for them. On the other hand, if you have a regular website, the task of upgrading is on you. The upgrade depends on the type of framework your website is built on, ranging from every few months to few years.

So, yes! You do need the framework upgrade.

Now, what about plugins and extensions?

Plugins and extensions are the features that let you add a slideshow, video or gallery to your website. In short plugins and extensions help you make your website engaging. These applications, if not upgraded can expire which becomes a platform welcome for hackers. Keep an eye, for most of the website frameworks pass an alert when there is a new plugin version available for you.

‘I have an in-house IT. Should I be bothered?’

Well then, your in-house IT staff should be on track with upgrades and expirations and monitor the website on a regular basis.

If you don’t have an IT resource, you have a few options:

  1. Hire.

Hire a consultant or an agency who can monitor and update the website for you. With access to your hosting account, and add-ons, plugins and extension licenses, the consultant should be able to take care of your site needs.

  1. Strike a deal.

Engage with an automatic updating service and get the updates on your website automated. For a website without too many customizations, automatic updating service can prove to be effective. But, in case you do, then even a simple update can cause a wake that might bring your website down.

  1. Pay the price.

Sure, you can skip the above and pay the price of it. If you do not have a digital presence, then make no mistake, you are losing business.

What else falls under website maintenance?

Hosting is one of the fundamental and recurring cost. Based on the convolution of the website and the bandwidth used, you hosting could cost you from $10 to $100 and above a month for a small to a mid-sized business. The second of the list would be the domain name, also called the URL address and can cost you $15 dollar onwards per year. The SSL licenses are gaining popularity, as Google is now giving preferential ranking to business that has SSL licenses. This starts at $50 a year. Backup services begin at $5 a month and can rise with reference to the size, frequency, and type of the backup preferred. Backups are cheap insurance for your website, for if you get hacked or malware infected, you might have to completely rebuild your website otherwise.

Some examples of website maintenance services.

At Zweezle, we render the maintenance services where we monitor your current website and keep it updated. Simple updates should take around a couple of hours for a developer but complex websites may take hours of effort.

Here is a sample of an overview of the process we follow for upgrades:

  1. Website backup for you to revert.
  2. A working duplicate of the website on another server.
  3. Upgrade the duplicate site.
  4. Test to make sure nothing crashes.
  5. Move the upgraded site to the live website’s server and replace the older version, keeping the backup.
  6. Test again because we prefer to be double sure.

What about content and SEO maintenance?

Businesses have a constant need to renew the website content. Modern website frameworks have an inbuilt content management system where the user can update the content as per the requirement. As the business can get busy consuming all the time, it has fallen in our notice that the content on the website is stagnant and not moving forward at the pace of business. A web agency with an adequate understanding of your business can schedule the content and put forth a communication that facilitates quick responses to client requests. Costs for this service depend on the number of hours your business requires.

SEO keywords and meta tags are not as crucial as they were with emphasis on PPC ads like Google AdWords these days. Hence, the content should be suitably tagged with current best SEO practices. The rest rests on your web agency to keep a look out for analytics and to determine if any further SEO optimization work needs to be done.

Website maintenance is mandatory of your online budgeting. Have a talk with your web agency or internal team to make sure your website maintenance is being optimally managed. If you are on the look for an agency to maintain your site or if you have any queries, contact us.

 

 

Why is your website not giving you all the rights and highs ? – PART 4

Website design and development is a crucial aspect while determining the organizations overall growth and understand how and what an organization deals with. In continuation to our blog series on website rights and wrongs! Here’s our next; last set of list to associate with your websites.

website design and development
Why is your website not giving you all the rights and highs? – PART 4

Rule no 13

A great call-to-action but is it really getting your customers there?

So all seems to be working fine and you have set up a great call-to-action to get your customers clicking through it but does it really have the same offer with what the call-to-action actually offers?

There’s nothing more frustrating then coming to something else then what was promised to the customer.

What to do?

Do not play with your potential customers, once they get offended they would not want to come back to get cheated again. It would hurt your reputation as well as your conversion rates.

Rule no 14

Internal linking and it’s not user-friendly?

Internal links are helpful for readers and websites alike leading to important and relevant information and improve the organic ranking for important pages within the website.

Make sure the internal linking is done correctly, where the content is yet reader-friendly without over-doing it, not marked to irrelevant pages and linking strange phases within the copy.

What to do?

Include internal links only to relevant pages on your website that will add to enhance the reader’s experience, and include that link on the anchor text that makes the most sense. 

Very important to note that the links open to a new tab in the browser and not on the same window.

You surely don’t want your visitors drifting away without reading all of your website details.

Rule no 15

Image sliders which take a long time to load!

Image sliders work when you want to showcase a lot of picture details in an efficient manner yet saving space. Image carousels should be efficient and load quickly without a new page to load every time a user clicks on the next image.

What to do?

Make sure when clicking on images, it is efficient and the page doesn’t load an entirely new web page as this can increase page load time by several seconds every time the webpage loads and the rule of the thumb is the longer the website takes to load, the more the people will abandon it. Keep it quick and easy while adding written text with each slider.

This blog, is our conclusion on the series –  Why is your website not giving you all the rights and highs? Tell us how effectively you have implied these and managed to get the right results from your website and you may also get in touch with Zweezle for all your website queries, with a strong team of website designers and developers we will help you in designing or enhancing your website to give you your desired results. Get in touch at www.zweezle.in | contact@zweezle.in

Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto-plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

Why is your website not giving you all the rights and highs ? – PART 1

All search engine optimisation, social media marketing or inbound marketing activities are aimed at getting more traffic to the company website, leading to more call to actions and ultimately more sales. User – experience is of paramount importance when the website is in question, and one of the important elements to be borne in mind.

What makes a visitor sit back and navigate your entire website or annoy and cringe him to get off it?

Remember poor user-experience can cause high page abandonment rates, poor organic search listing positions, low visitor-to-lead conversion rates, and a plain ol’ bad reputation.

So here, in this blog, we have compiled a what-not-to-do list when you are planning to design your website so you have a handy guide on what you should be expecting from well-designed websites as a site visitor or a business entity planning to develop your website.

web development company Bangalore

Rule no 1.

When it takes forever for the website to load!

Decreasing attention spans and lowering patience levels makes it harder to keep visitors hanging on to the website. It there’s a delay in website loading it reduces customer satisfaction, affecting conversion rate and brand perception more so for the mobile users who may be relying on slower net connections but would blame it on the brand and the content provider instead of their mobile service providers.

What to do?

Optimize your site’s load performance, which may be impacted by image size, code, videos, and other factors, we at  Zweezle have designed some of the best sites for our clients and we could help you with one.

Rule no 2.

When your website is not user-friendly optimised for mobile users.

Have you ever had to pinch into the screen to zoom and read the content of a website better ? Or scroll from side to side to read the website? These may be just simple examples as to why the website may not be optimised for the phone. May 1, 2016, brought in a major Google algorithm change, according to which websites which are not mobile-friendly will severely be penalised in terms of Google ranking and strengthen the ranking signal of mobile-friendly websites. it is to improve the web-browsing experience for mobile-users and if the site is not optimized for mobile devices it may result in losing out significantly in the organic search rankings.

What to do?

Do you think you can afford missing out on all these opportunities? Can you really afford to miss out on all that traffic and all those sales? Absolutely NOT. It is important to get your website right, optimize it for your mobile-users and have a responsive design in place.

Rule no 3.

No proper website navigation

When a potential customer visits your website and wants to know your brand, company, and product offerings better; is the website usage friendly? In terms of how to go about? Where to go? What their next steps should be?

A lot of small businesses seem to miss out on leads and sales and this is not because their call to actions were poorly written, but because their websites didn’t provide any direction or ask where to click?

What to do?

Bring out clearly the value of what you do and provide as a company by including a clear headline copy, jargon-free content and a clear primary call-to-action that shows visitors how to take the next steps — be it subscribing to your blog, getting a free trial of a service or a freebie product, watching a video or any other action you expect visitors will perform on your site.

Rule no 4.

Excessive pop-ups blocking the website

Imagine your reading a website content and there’s a pop-up, okay you cancel it and you scroll down for another pop-up and further you shift to another column of the website and there it’s again, annoying? Hell yeah! Many of these could even lead you on a guilt trip, “No thanks, I am not interested to improve my website”

What to do?

Use the pop-ups in right moderation in specific places as you may think to be important.

Make them “interesting” – Using pre-specified information based on different types of visitors, whether they’ve visited your site before or whether their at a certain stage in the buying cycle and target them specifically.

Track your Call-to-action for effectiveness and validness and assess the number of views and clicks along with how many submissions the pop-up actually leads to, on each call-to-action (CTA), to determine the efficacy. Based on the performance, you may have to consider editing or removing it to give your users a better experience.

Use attention-grabbing or exciting CTA content without making your visitors feel remorse about cancelling a particular pop-up.

An alternative to pop-ups? How about slide-in CTAs like small banners; those that slide in from the side or bottom of the page with a call-to-action.They are less flashy and allow the user to continue using the site without hindrance.

Let us know how you have efficiently managed to optimise your website and ask us how we could help you with developing a stimulating, user-friendly website and while you are at it, wait for our next series on this blog topic.

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