Digital Trends you need to embrace now ! – Part 1

We are exposed to a digital world constantly, with new digital innovations and technologies. Products and services created by companies are constantly intertwined with these digital innovations to bring forth to customers a stimulating and impressive one-of-a-kind experience.

New products and services are no longer limited to store visits or even word-of-mouth, but the internet has revolutionised and bring about a radical change with multiple devices, platforms, and social media channels being a part of daily life, even every minute.

Let’s look at some of these new inclinations and new digital innovations the internet is leaning towards and grab these opportunities.

digital marketing services
Digital Trends for Current Businesses

1.Tried googling on Facebook and Twitter?

Imagine socialising and knowing current trending news and information bites on the go, simultaneously. Well, it turns out that Facebook search option helps to find all current ongoing information so you know whats trending currently across all the segments, be it anything. With new stronger search capabilities, it becomes easier to get information on the click of a button within social media as businesses and brands with Facebook pages will get an automatic visibility and boost making them more publicly aware.

With the Facebook messenger app, it becomes easier for businesses to interact directly with their customers and for the customers to buy online through the app, without even having to go through the e-commerce trail.

Twitter helps to interact directly with businesses and help receive instant clarifications and consumers can post their grievances and get solutions to their requests.

2. Snapchat – The new advertising game, with a clause.

A new video/photo messaging app that allows users to take pictures, record videos, add text and send to one of the contacts, it took the social media by storm with millions of pictures, videos being sent monthly. It was an absolute assumption that this would be taken in by businesses as the next in thing to do and as thought a few did, and the numbers just multi folded as its impossible to ignore.

But the bait lies in this tricky part that these posts have an expiration. There is a specific time limit after which the content is no longer available. Companies targeting younger generations can create integrated marketing campaigns to offer exclusive content, create teasers of their upcoming products and services with photos and videos. The trick and exclusivity clause, which keeps the photos and videos available only for a certain time period is what keeps them anxious for what’s coming up next. Real-time marketing and how!

3. Instagram = Insta-hit

Visual imagery and visual stimulation is what people care about the most. People want to know what you are surrounded with and what are your present life experiences you would like to share which would excite them. Businesses and companies want to share what they are upto, what they are currently offering to their prospective customers and what’s happening within their companies.

4. Live streaming – With improved mobile connectivity and technology, videos have become popular method of engaging with your audiences and connecting with them directly, brands have been experimenting with live video streaming and making it a part of their digital marketing efforts ; to make consumers a part of their brand experience. Facebook’s live streaming option and Meerkat and Periscope enable you to share on Twitter.User’s and live audience can view, comment and interact in real-time.

Be it for a new product release, live question and answer session, showcasing company culture, behind the scenes look or just about anything to engage your audience.

5. Pay-per-click marketing and the change in way advertising is done.

Google Adwords is a boon for digital marketers and with the new Identity-Based Pay-Per-Click Marketing its easier for businesses to target specific customers based on their specific needs and wants with just their phone number or email. Directing ads with the exact needs and wants is what the new Google Adwords is all about.

Want your content to go viral?PPC could be your pathway to the solution, with PPC ads one can get interesting content in front of a very targeted audience, making it turn viral.An interesting way to get your brand noticed to greatly increase the chances of your message being picked up by your target market and taken viral.

With this just being The Part 1 to engage and reach out to your audiences, its a great opportunity for both consumers and marketers alike to use these digital innovations and integrate them within your business, alternatively, we at Zweezle are always there to help you  boost up your digital marketing needs with our range of digital branding and video production services.

Start off with these techniques and let us know the experience until we come back with the Part 2 series of digital trends.

The essence of Live Video Shoots

Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).

With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.

In this particular blog let’s look into the Live shoot part of video production; the details and intricacies; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)

Live shoot videos

Live Shoot Video Production Company
Zweezle Live shoot

With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.

A good amount of planning in the pre-production stage is crucial for live shoot videos.

Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.

An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.

Having a professional figure or a famous personality who is renowned within your field or organisation; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.

Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.

Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post-production stage.

Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)

Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations, and additions apart from what was planned on the storyboard.

Once the shooting is wrapped and accomplished the edit and after effects and additions for the post-production could just take a couple of days.

However, one thing with live shoot videos is; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.

But this shouldn’t deter you with the live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact Zweezle Media to shoot some great videos as per your business requirements.

Why every company needs a Corporate Video – Find out here!

Everyone likes things and information to be available quickly while they are on the go. It is important to go above and beyond plain content in terms of lengthy write-up’s and paragraphs to something more efficient, creative and yet informative.

Videos have sparked interest over the years and have gone a step further then just tv ads and commercials. Online video marketing strategies cater not only to external needs but internal as well.

Zweezle,  Corporate video production in Bangalore makes interesting Corporate videos of varying kinds and usage

  • Staff training/instruction and safety videos
  • Company promotional/brand videos or Corporate event filming (a new product launch or conference)
  • New product or service online presentations
  • Video role play (actors or animation)
  • Client and customer testimonial videos
  • A summary of an event or activity
  • Technology and product demonstration videos
  • TVCs and 2D/3D videos
  • Walkthrough Videos
  • Aerial Filming

corporate video production bangalore

The growth of digital and online technology especially social media and video websites like youtube,vimeo and daily motion, videos have become a rage both for viewers and audience who love watching, sharing and uploading videos of all styles and genres.

Zweezle as a video production in Bangalore believes videos should be considered as an important marketing strategy for most businesses.

  1. Information to all apart from just the literate audience who can read & write, videos are great way through which information could reach all kinds of masses.
  2. Videos are easy to share be it through blogs, social media or smartphones
  3. SEO/SEM for Google search engine strategy is one of the cornerstones for businesses and videos with right keywords could be just as beneficial as a text-based ad campaign.
  4. Just like analytics on website, online videos show how many views they received, how many times they were shared, who they were shared with, how they were found, and if or not the videos are converting to hits on your respective website. It is critical to respond to the data and modify the content that you are releasing accordingly.
  5. Videos help in saving important time both for the viewers and the businesses and help in pitching sales or passing information quickly, effectively and consistently.

A corporate video production company would typically go through the following process.

Once the corporate video proposal is agreed, based on the factors of budget, kind of video and other factors the pre-production planning includes corporate video script writing and storyboarding.

Video production includes location or product filming with the camera crew, director, actors presenters

Post-production and video editing involves editing of the filmed and recorded footage and may include recording an audio voice-over, background music, graphics, a music score or soundtrack composition or 2D/3D animation sequences to complete the video.

Zweezle a corporate film and video production company in Bangalore creates innovative interesting and engaging video that helps you achieve your marketing goals. Right tools, ideas and execution strategy for Corporate videos make business goals achievable and successful.Get in touch with Zweezle.

 

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