Decoding User Experience(UX)

User Experience is abbreviated to UX often called as experience design as well. It refers to aesthetics, responsiveness, familiarity, accessibility, usability, and engaging quality of the product. In general, it is the process of enhancing user satisfaction as they navigate through the product. The designer follows the protocol to create a conceptual way of design that helps the user connect with the digital system seamlessly. This is a process important in many fields. Let’s decode the process of building User Experience.

User Experience Design

 

To make a good UX Design, a designer has to fulfill several requirements and the key is to define the interaction sequence between a user and a system in a way that meets the user needs. This typically includes:

    • Persona: The data collected from the people(user) who have interacted with the system, in the form of their feedback and reviews based on their experience during the interaction,
    • Wireframes: It is an information architecture that helps to connect the concept of the system with design, it can be a pencil drawing or a whiteboard sketch. This focuses on:
      • availability of functions
      • priorities of the information and functions
      • display format for certain kinds of information
      • effect of all the above steps on the end display,
    • Prototypes: This is the test result of the product design after applying all the persona as well as desired wireframes. This serves to provide the demo of the real working system of the product,
    • Written specifications: This deals with the user behaviour or designs required based on the number and types of users accessing the product. This can be elaborated with help of Use Case Diagrams that list down all the possible navigating paths through the product for all different types of users whose needs the product can fulfil,
    • Site audit: This process deals with the study and analysis of the existing resources which can be reused to better the current UX design,
    • Flows and navigation maps: This is the navigation system throughout the product, basically the transition from one screen to the next which forms the sequence flow in the product,
    • User stories or scenarios: Its purpose is to capture user requirements in terms of interactions between the user and the system,
    • Sitemaps and content inventory: Content inventory is the index or record to keep track of all the types and quantity of the content that is in the product. A sitemap is the step by step flowchart for all the content in the product,
    • and Mockups: These are the precise visual layout and design of the expected product or interface.

Zweezle Media provides consistent and coherent User Experience Designs across all their services for clients in and out of Bangalore.

User Interface and its linkage with well developed Mobile apps.

Mobile apps are the most potential tools to engage a large number of global audience. An eye-catchy, loaded with features app is something which every entrepreneur wishes to engage their audience with.

Any app development project requires market research to understand the behaviour of the target market. An app’s credibility is highly dependent on the user interface and user design aspects of the app. A bad user experience can be a result of bad user interface.

 mobile app design and development
Importance of User Interface in mobile app design and development

A few important concepts to keep in mind while designing the app are.

  1. Responsive design is Vital!

While designing the user interface of the mobile app one must keep in mind the app will be downloaded and used on a wide variety of mobile operating devices and varied devices.A special focus needs to be put on handling issues associated with displaying the app on multiple mobile devices.

2. Keep it simple yet attract the end-user

A minimalist style doesn’t guarantee a simple user interface. The best a well-designed app can do its first-time user is help in easily using and navigating across the app without the need for going through detailed instructions or guides. A simple user interface allows the user to perform multiple tasks using a few simple taps, touches or swipes.Using colours, patterns and textures effectively lets you keep your app’s interface as simple as possible.This encourages in more downloads and users of the app.

3. The OS – Operating system guidelines are for a reason 

A brilliant user interface is a direct result of understanding and using the required operating system’s rules and guidelines and implementing them strategically.It is necessary to adhere to the multiple systems.It allows to try out innovations with the touch gestures, navigation systems and interactions which in turn enables you to implement your user interface design in an improved format. An app is not easily made available on Apple store and Google play, it is rigidly scrutinised, so its better to do fair bit of research on the kind of apps made available on these stores and the guidelines used in implementing them.

4. Keeping the user interface graphical

Given a choice between an exciting, feature-oriented app and another app with a not so creative, text-heavy design app which one would you prefer? Obviously the feature-oriented one. It is going to keep you engaged and keep getting you to return to the app. This is because of a great UI design.

5. Prototype – Testing – Involve real users.

While you are evaluating your prototype, opinions, for evaluating different UI design opinions, it is best to involve real users. This should be done at an early stage of development, it reduces the confusion of which features should be included and which should be let go off. It reduces the need for re-working again on unnecessary components leading to cost-reduction, time-reduction and optimum utilisation of resources.

The look of an app’s User Interface depends on the target market. it is important to give your audience a user interface which is easy to understand and user friendly. The app and mobile development industry is continuously advancing and growing at a blazing speed. What would set your app apart from other apps is the user engagement and ease of use, which would bring the user repeatedly  back to the app and prefer your app and services over others.

We at ZWEEZLE specialise in web and mobile design and application. We understand and research your target market to develop creative, user-friendly apps incorporating latest designs and following the operating system guidelines. Get in touch at  www.zweezle.in , to take your business to its true potential and reach the global audience.

Importance of UI & UX in Mobile App Development

The importance of having a mobile presence has increased the demand for quality mobile app designers. With the increase in mobile usage compared to other devices, the need has been even more progressive compared to the previous years.

Which brings us to two crucial elements for the development and design of the mobile apps i.e, the User Interface (UI) + User Experience (UX) = Creative design.

UX AND UI in Mobile App design and development
UX AND UI in Mobile App design and development

What sets a great working mobile app apart is the ease of usage, navigation, details and creativity. A clear design which is comfortable for the user.

Key elements to keep in mind are

  1. A simple and detailed app with appropriate information. Simple – Easy-to-use design and functionality are the basic rules.
  2. Make it interesting and fun! Keeping your audience in mind you can add in fun and creative elements in mobile apps design such as bright colours, amazing textures, 3D effects and much more.
  3. Design trends – Keep a check on what are the latest trending designs and trends in the similar field. No one wants an old design when there are plenty of new options available.
  4. Create responsible UI & UX – The interaction between the product and end user is an integral aspect.

Mobile app design and development requires an integral understanding of the different user elements and the crucial alignment of design with functionality.

The Mobile app design is constructed with its pre-specified set of rules and expectations, where creating a fluid user experience is major for the flow of any mobile app.

UI – User Interface explores how an app looks and interacts with a user.

UX – User Experience defines how an app feels , from the user’s point of view.

Let’s talk about common User-Interface design principles

The Structure Principle 

The design should organise the user interface purposefully. Meaningful, useful, clear and consistent. Setting of related and similar things together and unrelated and dissimilar ones apart.This principle is concerned with overall user interface architecture.

The Simplicity Principle

The single use of a good design is making the user comfortable. The design should make simple, common tasks easy while clearly communicating in the user’s own language.

The Visibility Principle

The design should help the user to easily navigate across the app without getting the user stuck, showcasing all the required options and materials for a given task without distracting the user. Good designs shouldn’t be confusing with unrequited information and overwhelming the users.

The Feedback Principle

The design should be created in a way which helps the users in immediate feedback based on their actions. The feedback aims at keeping users informed of their actions, interpretations, changes of state or errors.

The Tolerance Principle

The design should be flexible reducing the cost of mistakes and misuse by allowing undoing and redoing, as well as preventing errors wherever possible by tolerating varied inputs and sequences.

The Reuse Principle

The design should reuse internal and external components and behaviours constantly, maintaining consistency, which will help in reducing the need for users to rethink and remember.

A reliable user interface design adds more than just easy usability for the user. It helps the user to process, navigate, function as well as work on the app without any errors or complexities.

“Measure twice, cut once” This saying holds good for building apps too. While designing an app user testing your prototypes helps in verifying if you are working on the right track and helps to avoid costly rework.

At Zweezle we build mobile apps keeping in mind your requirements and business requisites. We understand how to build your online presence through the digital world, keeping in mind your target audience. Get to know more about us through our website www.zweezle.in

Why is your website not giving you all the rights and highs ? – PART 3

User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.

Web application development
Why is your website not giving you all the rights and highs ? – PART 3

Rule no 9

It contains copied and keyword — stuffed copy

What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.

What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with google algorithms ?

Just to qualify your website with best of google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.

What to do ?

While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.

Rule no 10

Missing social sharing buttons on website content ?

You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle ? Say someone wants to share something from your website and doesn’t find any button to do so !

What to do ?

Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.

Rule no 11

No blog ?

An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.

What to do ?

If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get into a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.

Rule no 12

Your headlines/titles say a different story from your paragraph 

A well crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website.A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.

What to do ?

While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.

Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs ? – PART 4”

Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

Why is your website not giving you all the rights and highs ? – PART 1

All search engine optimisation, social media marketing or inbound marketing activities are aimed at getting more traffic to the company website, leading to more call to actions and ultimately more sales. User – experience is of paramount importance when the website is in question, and one of the important elements to be borne in mind.

What makes a visitor sit back and navigate your entire website or annoy and cringe him to get off it?

Remember poor user-experience can cause high page abandonment rates, poor organic search listing positions, low visitor-to-lead conversion rates, and a plain ol’ bad reputation.

So here, in this blog we have compiled a what-not-to-do list when you are planning to design your website so you have a handy guide on what you should be expecting from well-designed websites as a site visitor or a business entity planning to develop your website.

web development company Bangalore

Rule no 1.

When it takes forever for the website to load!

Decreasing attention spans and lowering patience levels makes it harder to keep visitors hanging on to the website. It there’s a delay in website loading it reduces customer satisfaction, affecting conversion rate and brand perception more so for the mobile users who may be relying on slower net connections but would blame it on the brand and the content provider instead of their mobile service providers.

What to do?

Optimize your site’s load performance, which may be impacted by image size, code, videos, and other factors, we at  Zweezle have designed some of the best sites for our clients and we could help you with one.

Rule no 2.

When your website is not user-friendly optimised for mobile users.

Have you ever had to pinch into the screen to zoom and read the content of a website better ? Or scroll from side to side to read the website? These may be just simple examples as to why the website may not be optimised for the phone. May 1, 2016, brought in a major google algorithm change, according to which websites which are not mobile-friendly will severely be penalised in terms of google ranking and strengthen the ranking signal of mobile-friendly websites. it is to improve the web-browsing experience for mobile-users and if the site is not optimized for mobile devices it may result in losing out significantly in the organic search rankings.

What to do?

Do you think you can afford missing out on all these opportunities? Can you really afford to miss out on all that traffic and all those sales? Absolutely NOT. It is important to get your website right, optimize it for your mobile-users and have a responsive design in place.

Rule no 3.

No proper website navigation

When a potential customer visits your website and wants to know your brand, company, and product offerings better; is the website usage friendly? In terms of how to go about? Where to go? What their next steps should be?

A lot of small businesses seem to miss out on leads and sales and this is not because their call to actions were poorly written, but because their websites didn’t provide any direction or ask where to click?

What to do?

Bring out clearly the value of what you do and provide as a company by including a clear headline copy, jargon-free content and a clear primary call-to-action that shows visitors how to take the next steps — be it subscribing to your blog, getting a free trial of a service or a freebie product, watching a video or any other action you expect visitors will perform on your site.

Rule no 4.

Excessive pop-ups blocking the website

Imagine your reading a website content and there’s a pop-up, okay you cancel it and you scroll down for another pop-up and further you shift to another column of the website and there it’s again, annoying? Hell yeah! Many of these could even lead you on a guilt trip, “No thanks, I am not interested to improve my website”

What to do?

Use the pop-ups in right moderation in specific places as you may think to be important.

Make them “interesting” – Using pre-specified information based on different types of visitors, whether they’ve visited your site before or whether their at a certain stage in the buying cycle and target them specifically.

Track your Call-to-action for effectiveness and validness and assess the number of views and clicks along with how many submissions the pop-up actually leads to, on each call-to-action (CTA), to determine the efficacy. Based on the performance, you may have to consider editing or removing it to give your users a better-experience.

Use attention-grabbing or exciting CTA content without making your visitors feel remorse about cancelling a particular pop-up.

An alternative to pop-ups? How about slide-in CTAs like small banners; those that slide in from the side or bottom of the page with a call-to-action.They are less flashy and allow the user to continue using the site without hindrance.

Let us know how you have efficiently managed to optimise your website and ask us how we could help you with developing a stimulating, user-friendly website and while you are at it, wait for our next series on this blog topic.

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