Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).
With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.
In this particular blog let’s look into the Live shoot part of video production ; the details and intricacies ; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)
Live shoot videos
With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.
A good amount of planning in the pre-production stage is crucial for live shoot videos.
Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.
An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.
Having a professional figure or a famous personality who is renowned within your field or organisation ; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.
Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.
Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post production stage.
Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)
Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations, and additions apart from what was planned on the storyboard.
Once the shooting is wrapped and accomplished the edit and after effects and additions for the post production could just take a couple of days.
However, one thing with live shoot videos is; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.
But this shouldn’t deter you with the live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact Zweezle Media to shoot some great videos as per your business requirements.