With the influx of social media followers and ever growing pictures and videos posted and shared every single day, be it a big business or a small growing one; businesses all over the world are discovering the ways social media can contribute to success and growth in all areas of their business.The importance of social media today by no means can be disputed.Consumers are using social media platforms to amplify their voices to their own networks.
Zweezle lists multifold benefits of having your organization listed on social media platforms.
1.Easy way to get insights about the audience and target the prospective customers.
This knowledge helps in knowing the potential customers and their preferences and creating advertising programs and campaigns specifically for them.If you choose to advertise on social media, the ads can link back to your business website which further helps in better ROI. Social networks like Facebook and Twitter have tools which help in geo-targeting, with the right content, catering to the specific audience or demographic based on their location.
2.Prompt and immediate responses with instant feedback from customers and audience
Instant feedback from customers be it positive or negative helps in receiving valuable opinions from the customers and resolving issues in real time. Say when a new product is launched or when a new post is up and the company wants to know the audience reaction. It is important to build your company strategies and campaigns in a way which engage and promote an interactive approach with the audience.
3.Increase website traffic, build online advertising strategies and build social media platforms
When you share interesting content on your social media platforms it creates interest and curiosity among the audience which is more likely to be liked, shared among their networks prompting them to take an action either by knowing more about your company or in terms of sales from the company website ; paving way for more campaigns targeting the right potential customers, advertising programs and social media propositions.
4.Decision making from feedback, analytics and Recruitment
A lot of social media platforms have a feedback loop built within them which help to analyse the feedback making it easier to devise future campaigns and strategies.
Organisations use social media to advertise their company recruitment positions and also help potential applicants to look out for job opportunities.Job networking sites like LinkedIn are related to the job market and can help you use networks to attract skilled people.There are dedicated Facebook groups as well for job and recruitment related postings.
5. Online shopping platform from social media and SEO – optimisation
A lot of social media platforms also help in driving sales directly right from their accounts. Creating a virtual online shopping store.They help in an easy conducive shopping experience.
Your website’s ranking in the search results of various search engines are also affected by the size and influence of your social network, This is a common Search Engine Optimisation (SEO) strategy. Zweezle a digital marketing agency from Bangalore helps build your brand through SEO strategy.
6. Increased brand development and customer awareness
Social media enables customers to connect and interact on a special personal level which gives them a feeling of attachment with the brand. It attracts new customers who could be informed through sponsored advertising or through their networks and attracted through promotions or giveaways. Once this is set and you have a good following you may want to build up a strategy with more personalised social media campaigns to encourage them to stay.
7. Research and networking with similar companies dealing with same synergies.
Information about your competitors and what the general audience view is about your company and the industry helps give valuable information about their expectations. Networking is a valuable way to exchange ideas with like-minded people to improve the way you do business, often for the purpose of knowledge sharing and word-of-mouth referrals.
Social media has changed and progressed in many ways.With videos and status messages going ‘viral’ to people realising that it’s just not enough to be on these platforms but rather interact and engage the audience with meaningful content not just in terms of words but much more.
So should your business be on social media? Yes. But should you have a business account on every platform? Not necessarily.
Your social feat leans largely on the kind of business you run and how much time and effort you intend to invest into your strategy.
Want to create an enviable social media marketing strategy? Zweezle now. We figure out what set of features will work best with your business and focus on the platforms that best reflect your business’s mission. Zweezle is known to be a best social media marketing company from Bangalore that provides complete solutions for social media optimization and marketing.