Make-to-order #Hashtag for your brand.

Advertisement copies, billboards, and print-ads are radically changing on how they were presented earlier and how they have been transformed over the years with the infusion of technology and social media. The impact of these phenomenon’s have had a deep impact on brands and marketers and their capacities to market a product.

Branding and advertising
Right hashtags for your business

One of the key ways to improve social media engagement is creating a hashtag which helps consumers get more knowledge or information about a new or existing product or service.We now have social media handles and hashtags (#) as an added copy to the other details.

A hashtag could be anything, a branded term, a phrase or a call to action. A #hashtag is a specially crafted term used to relate with a particular brand and giving consumers a new way to associate, discuss, interact and get in touch with your business on a social platform.

A special way to describe the hashtag is a way of building your brand and establishing it further in the minds of the audience and making an unforgettable, long-lasting impression.

The benefits of creating hashtags is optimization of the brand and its online presence in the digital technology.

  1. Optimizing your brand and making the products and services more discoverable within the industry – It’s important to optimize and use keywords as hashtags after careful research and pertaining to your industry, making your brand more discoverable.
  2. Increase traffic – More often, now people have started using hashtags as a method to search on current topics and discussions on social media especially so on Facebook, Twitter and Instagram. Once your brand is more visible on social media platforms it will automatically lead to more social media and website traffic.
  3. Create Brand Advocates – Hashtags are a great way of improvising and trending your brand amongst the brand advocates and more consumers tend to believe and have a special attachment to their reasoning compared to what businesses have to say about their own brand.
  4. Hashtags analytics – Hashtags are an effective way to know how your SEO and keyword search pertaining to the industry is influencing customers’ choices and building an impression on your brand. It’s an effective way to know which hashtags are working and which ones aren’t.
  5. Hashtags across different social media platforms – Hashtags are usable across all social media, be it Facebook, Twitter or Instagram and equally effectively so, the cross-channel network and promotions could be on the same subject and context across the different platforms.

But the question remains; how do you come up with the effective hashtag which is a sure shot winning one?

Reinstating the fact that the right hashtag builds and improves traffic, clicks and engagement. It is important to list your end goals before starting your social media strategy.Your end goals for creating a hashtag could be this or one of the many.

1.Increase social media visibility for your brand or a particular product or service from your brand.

  1. Increase your brand engagement and audience interaction on social media
  2. Find hashtags related to your business and industry
  3. Increase the clicks on particular hashtag link
  4. Hashtag analytics is useful to understand and measure the total reach and for SEO purpose.

Hashtags for different social networks

TwitterHashtag is a Twitter invention and this is what makes it a perfect platform for discovering new/current trends, engage in conversations and know all major happenings across the globe. Tweets with hashtags can be linked and every tweet can have a hashtag and a link and are helpful in directing customers to the marketing pages.

Searching on twitter with a particular, unique, keyword branded hashtag makes it simple and easily discoverable. This perhaps is one of the key reasons for many a business to develop social media campaigns on Twitter.

Instagram – The hashtags form a part as a caption along with the picture, which is a great platform to host contests, promotions and other visual content. With up to a limit of 30 hashtags to form a part of your post, Instagram is a great boost and marketing platform for your brand.

Facebook – On Facebook hashtags are categorised based on popularity and date used, more relevant to current and ongoing topics.

Hashtags have to be relevant and unique to your business, creating the right vibes and relativity with your audience.

It is important to create hashtags which are

1. EASY TO REMEMBER

  1. NOT TOO LONG
  2. PERSISTENT AND CONFORMING WITH YOUR BRAND

It is also important to avoid posting your hashtag too frequently, else it has the risk of losing its relevancy, its always best to plan a specific period of time and number of hashtags and gain insights into their usage. One unique hashtag has the power of leveraging your brand.

We at Zweezle develop unique social media strategies keeping in mind the brand and industry the product or service belongs to. Ask us how?

Do let us know your experience in creating a unique hashtag for your business.

 

 

 

 

 

 

 

Why is your website not giving you all the rights and highs ? – PART 1

All search engine optimisation, social media marketing or inbound marketing activities are aimed at getting more traffic to the company website, leading to more call to actions and ultimately more sales. User – experience is of paramount importance when the website is in question, and one of the important elements to be borne in mind.

What makes a visitor sit back and navigate your entire website or annoy and cringe him to get off it?

Remember poor user-experience can cause high page abandonment rates, poor organic search listing positions, low visitor-to-lead conversion rates, and a plain ol’ bad reputation.

So here, in this blog we have compiled a what-not-to-do list when you are planning to design your website so you have a handy guide on what you should be expecting from well-designed websites as a site visitor or a business entity planning to develop your website.

web development company Bangalore

Rule no 1.

When it takes forever for the website to load!

Decreasing attention spans and lowering patience levels makes it harder to keep visitors hanging on to the website. It there’s a delay in website loading it reduces customer satisfaction, affecting conversion rate and brand perception more so for the mobile users who may be relying on slower net connections but would blame it on the brand and the content provider instead of their mobile service providers.

What to do?

Optimize your site’s load performance, which may be impacted by image size, code, videos, and other factors, we at  Zweezle have designed some of the best sites for our clients and we could help you with one.

Rule no 2.

When your website is not user-friendly optimised for mobile users.

Have you ever had to pinch into the screen to zoom and read the content of a website better ? Or scroll from side to side to read the website? These may be just simple examples as to why the website may not be optimised for the phone. May 1, 2016, brought in a major google algorithm change, according to which websites which are not mobile-friendly will severely be penalised in terms of google ranking and strengthen the ranking signal of mobile-friendly websites. it is to improve the web-browsing experience for mobile-users and if the site is not optimized for mobile devices it may result in losing out significantly in the organic search rankings.

What to do?

Do you think you can afford missing out on all these opportunities? Can you really afford to miss out on all that traffic and all those sales? Absolutely NOT. It is important to get your website right, optimize it for your mobile-users and have a responsive design in place.

Rule no 3.

No proper website navigation

When a potential customer visits your website and wants to know your brand, company, and product offerings better; is the website usage friendly? In terms of how to go about? Where to go? What their next steps should be?

A lot of small businesses seem to miss out on leads and sales and this is not because their call to actions were poorly written, but because their websites didn’t provide any direction or ask where to click?

What to do?

Bring out clearly the value of what you do and provide as a company by including a clear headline copy, jargon-free content and a clear primary call-to-action that shows visitors how to take the next steps — be it subscribing to your blog, getting a free trial of a service or a freebie product, watching a video or any other action you expect visitors will perform on your site.

Rule no 4.

Excessive pop-ups blocking the website

Imagine your reading a website content and there’s a pop-up, okay you cancel it and you scroll down for another pop-up and further you shift to another column of the website and there it’s again, annoying? Hell yeah! Many of these could even lead you on a guilt trip, “No thanks, I am not interested to improve my website”

What to do?

Use the pop-ups in right moderation in specific places as you may think to be important.

Make them “interesting” – Using pre-specified information based on different types of visitors, whether they’ve visited your site before or whether their at a certain stage in the buying cycle and target them specifically.

Track your Call-to-action for effectiveness and validness and assess the number of views and clicks along with how many submissions the pop-up actually leads to, on each call-to-action (CTA), to determine the efficacy. Based on the performance, you may have to consider editing or removing it to give your users a better-experience.

Use attention-grabbing or exciting CTA content without making your visitors feel remorse about cancelling a particular pop-up.

An alternative to pop-ups? How about slide-in CTAs like small banners; those that slide in from the side or bottom of the page with a call-to-action.They are less flashy and allow the user to continue using the site without hindrance.

Let us know how you have efficiently managed to optimise your website and ask us how we could help you with developing a stimulating, user-friendly website and while you are at it, wait for our next series on this blog topic.

Hashtag, Like, Share – Why social media is the future of business

With the influx of social media followers and ever growing pictures and videos posted and shared every single day, be it a big business or a small growing one; businesses all over the world are discovering the ways social media can contribute to success and growth in all areas of their business.The importance of social media today by no means can be disputed.Consumers are using social media platforms to amplify their voices to their own networks.

Social Media Marketing Company Bangalore
Social Media for Business

Zweezle lists multifold benefits of having your organization listed on social media platforms.

1.Easy way to get insights about the audience and target the prospective customers.

This knowledge helps in knowing the potential customers and their preferences and creating advertising programs and campaigns specifically for them.If you choose to advertise in social media, the ads can link back to your business website which further helps in better ROI. Social networks like Facebook and Twitter have tools which help in geo-targeting, with the right content, catering to specific audience or demographic based on their location.

2.Prompt and immediate responses with instant feedback from customers and audience

Instant feedback from customers be it positive or negative helps in receiving valuable opinions from the customers and resolving issues in real time. Say when a new product is launched or when a new post is up and company wants to know the audience reaction. It is important to build your company strategies and campaigns in a way which engage and promote an interactive approach with the audience.

3.Increase website traffic, build online advertising strategies and build social media platforms

When you share interesting content on your social media platforms it creates interest and curiosity among the audience which is more likely to be liked, shared among their networks prompting them to take an action either by knowing more about your company or in terms of sales from the company website ; paving way for more campaigns targeting the right potential customers, advertising programs and social media propositions.

4.Decision making from feedback, analytics and Recruitment

A lot of social media platforms have a feedback loop built within them which help analysing the feedback making it easier to devise future campaigns and strategies.

Organisations use social media to advertise their company recruitment positions and also help potential applicants to look out for job opportunities.Job networking sites like LinkedIn are related to the job market and can help you use networks to attract skilled people.There are dedicated Facebook groups as well for job and recruitment related postings.

5. Online shopping platform from social media  and  SEO – optimisation

A lot of social media platforms also help in driving sales directly right off their accounts. Creating a virtual online shopping store.They help in easy conducive shopping experience.

Your website’s ranking in the search results of various search engines are also affected by the size and influence of your social network, This is a common Search Engine Optimisation (SEO) strategy. Zweezle a digital marketing agency from Bangalore helps build your brand through SEO strategy.

6. Increased brand development and customer awareness

Social media enables customers to connect and interact on a special personal level which gives them a feeling of attachment with the brand. It attracts new customers who could be informed through sponsored advertising or through their networks and attracted through promotions or giveaways. Once this is set and you have a good following you may want to build up a strategy with more personalised social media campaigns to encourage them to stay.

7. Research and networking with similar companies dealing with same synergies.

Information about your competitors and what the general audience view is about your company and the industry helps give valuable information about their expectations. Networking is a valuable way to exchange ideas with like-minded people to improve the way you do business, often for the purpose of knowledge sharing and word-of-mouth referrals.

Social media has changed and progressed in many ways.With videos and status messages going ‘viral’ to people realising that it’s just not enough to be on these platforms but rather interact and engage audience with meaningful content not just in terms of words but much more.

So should your business be on social media? Yes. But should you have a business account on every platform? Not necessarily.

Your social feat leans largely on the kind of business you run and how much time and effort you intend to invest into your strategy.

Want to create an enviable social media marketing strategy? Zweezle now. We figure out what set of features will work best with your business and focus on the platforms that best reflect your business’s mission. Zweezle is known to be a best social media marketing company from Bangalore that provides complete solutions for social media optimization and marketing.

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