Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series,this part 2 blog write up focuses on digital innovation the internet is treading towards, to create specific action-oriented approach as per the brand and company requirements.

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Digital-Marketing-Trends

Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of technological device or an app on the smart phone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading mails, it helps to catch their attention.It acts as a reminder thats sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital brandingad film production house, customer testimonial videos, product photography, or just about anything to make your brand work right for you.

Infographics – Make Information easier,quicker and fun!

Infographics 

Today, people are moving quickly, they want information, knowledge and news easily accessible and within a click.

Infographics Design Company Bangalore

Lets rewind back to our early days in play school.Our books were filled with beautiful images and descriptions and as we grew up it certainly got boring with just text in our books, you would have even skipped a few pages to get to the end.

What was more engaging? What created interest? What keeps you involved?

With the attention span getting limited to a glimpse and getting over even more hastily. It is important to provide such information which is accessible, comprehensive yet influential.

Zweezle creates Infographics which are a mix of content matter imbibed in colourful graphical representations.The use of infographics in business helps to represent information in an influential way creating brand awareness and promoting products and services they offer.

They are a creative way to share, educate and inform the viewers in the shortest simplest way yet creating a meaningful impact.Zweezle with its team of designers helps create that impact for your business.

Essentially, infographics breaks down interesting text into a designed art and infuse images, colours, movement into content that attracts the reader’s attention.

Zweezle helps you create a well-designed infographic which breaks down a complex subject into clear self-explanatory image or turn an otherwise mundane uninteresting subject into a more appealing one.

Video infographics is another area which is highly engaging and gaining popularity, considering the rise in smart phones and tablets.With more than 4 billion hits each day on Youtube, it is one of the most popular marketing tactic. It builds trust, curiosity and confidence among viewers.More people are on the go as they watch online videos from either their smartphone or tablet.It increases traffic on your website and social media pages.Infographics transform a non-working media piece to an effective one and repurpose information to generate more links and social activity and tell a clearer, more direct story.

Adding communicative content like infographics to your website, social media campaigns, print-ads, mailers and promotions can be one of the most striking strategies in the comprehensive digital marketing campaign strategy. Zweezle,  An infographics design company in Bangalore, helps you design strategies to accomplish your business goals. Ideally, an infographic must be visually and perceptibly engaging, comprising a topic or theme that allures the target audience, and also be supported by other engaging content across your website and social channels.

Zweezle, a design company Bangalore, creates Infographics which help to counter information overload, they keep you engaged.Colour visuals infused with graphics and text movement create interest and willingness to read. Creating illustrations and informing is persuasive, easier to recall, fun to share and extremely engaging.

Get, set GO ! Get started with your Business Marketing Strategy.

 Easy ways to get your Business Marketing Strategy started

Marketing strategies require you to dive in a plethora of options available, online as well as offline. The main motto being promoting your business and getting in sales, creating such marketing plans that boost your business is crucial for its survival and growth.

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Marketing Strategy

Marketing strategies are like ice cream flavours, each one has its own favourite based on what they like. Implementing these strategies is as fun as going back to re-creating your company and its products. We at Zweezle have tons of marketing ideas, for all kinds of business requirements to get you noticed.

1.Update your Business cards – This may seem a very insignificant thing compared to a lot of other things which require marketing, but if a person has to be re-called and associate with a company, it is of great value to be noticed with little tiny niceties you may leave behind.

That’s the beauty of it, a small yet powerful thing which leaves a lasting impression. A new-eye-catchy card will be appreciated, sometimes even turning to leads. Zweezle’s strong team of Graphic designers help you design the best business cards.

2.Create a digital version of Brochures – It’s great to get continual exposure to your business in so many ways along with being least expensive. Zweezle helps you create advertising mailers, print-ads, and other ads.

3.Promote your products online – Coupons, Vouchers, Contests and free samples of your products when planned strategically through online medium, helps a great deal. Give some products away on social media outlets. Have some interesting, catchy marketing taglines like “Specially packed/designed for our customers only”, to build a special bond and embracing the devoted customers. People love free things, as much as they get, the more they talk about it. Try Zweezle, A Digital marketing company from Bangalore.

4.Create a “Thank you” drive, an initiative thanking customers for preferring you. Initiate with a “Best Customer of the Month” campaign based on certain pre-decided criteria’s and reward them, share testimonials and photos on your social pages from your customers for your product or service being used. Connect with other businesses who match same interests as your business to cross promote in the community and to thank them for partnering with your businesses.

Still want more? Contact Zweezle, Marketing Company Bangalore, today for great ideas on marketing your business.

Get set with the following

1.Determine and have a well set Company USP – What set’s you apart from the normal? Why should customers choose you over others? What makes others tones ringing when there is a mention about your company?

2.Decide your target customer base – Who are you catering to? Who are the end-users of your product? Also who are most likely to be referred?

Marketing content and graphics revolve around this.

3.Plan a marketing strategy – Devise a scheme to showcase your company and its products and services as a whole. A website, pamphlets, hoardings, digital-ads, print ads, community involvement, promotional merchandise, social media strategy.

There is absolutely no end to the wide platform available to market your products online as well as offline.

4.Marketing Methods – Budget- Target market -End results; this is more like the ABC of Marketing. When the results show up, with more visitors checking your website, your phone ringing and you getting further on your dream list.

Review-Re-Evaluate-Review- Have a re-check on your marketing tactics on a timely basis, re-evaluate and find what is working and what not, review with upcoming marketing strategies and imbibe them into your business

As you grow and change, so should your marketing.

We at Zweezle are eager to answer any questions you may have about framing up your marketing strategy. Contact us, and let’s get started with your business!

 

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