Innovative methods to stay ahead in Digital age.

Our future depends on our ability on how quickly we grasp the new incoming trends, and digital innovations and make them a part of our life both professionally and personally. Our idea and thoughts behind a particular innovation and how we further spur the innovation. Businesses more so, have shifted from the de facto mode to functional mode, adopting and embracing new trends and technologies within their business.

Digital Marketing
The digital age

Remembering KODAK, a magnanimous 128 years old company, which had to, unfortunately, file for bankruptcy owing to multiple reasons for its failure. So what went wrong ? Once a great inventor failed to innovate.
4 big lessons to learn from the historical epic camera company KODAK.

1. Always keep a watch on “The next big thing” – While it’s absolutely essential to capture your existing market and cater to their requirements, it is also crucial to forsee what’s coming up next within your industry. – Stay alert!
2. Don’t forget where your roots are – It’s good to reinvent yourself when it’s time to change, but in the midst of change, one should not forget what your core offerings are and what has got you to the position where you are right now. Balancing is the right thing!
3. Technology changes, but what value you offer should not – Technology and innovation go hand in hand and it is important to take notice of what is appealing to the customers as per the digital age. What may be working for you as a company may not be what the customers are looking for, make sure your product offerings are valuable for customers’ choices.
4. Stay flexible and be quick to respond to changes – In this age of complex data and ever-changing information, the ability to make smart decisions and in real-time is more important to growth than conservative techniques which have “always” worked in the past.

Markets are constantly changing and with massive industry shifts and eroding business models, technology offers opportunities to stay in the game.

Here are five ways you can develop to be more innovative.

1. Curate ideas, content, processes – Strong curation skills lead to more innovative ideas since curation requires more filters, organisers, selection and presentation using professional or expert knowledge, be better at it through constantly experimenting and trials, deciding what works best. It could be a strategy, a business process or a client solution.
2. Broaden your horizons and get out of the ruckus – don’t always follow the hood, because even the hood follows someone, it’s time to be that someone; by constantly innovating and acknowledging new innovations or by being that innovation.Make a concerted effort to broaden your horizons, it could be a new conference you are attending or a new form of appraisal review for your company. By looking into new things it leads to knowledge building, which could be incorporated in one of the business verticals. Best ideas come from businesses which may be as diverse from yours.
3. Skip the synopsis, why not read the whole article? – It’s easy to just read the summary of the article and more so with all the important elements highlighted makes it all quicker to just glance over the article. Many times, this could be just good enough to what information you may require.But innovative thinking requires you to go beyond just superficially skimming things, more like a jack of all trades, master of none. To achieve mastery in a subject one should be clear in the knowledge matter it is pertaining to. You may never know, a particular line in the article may get you thinking then what the synopsis or summary couldn’t do.
4. Use technology strategically and mindfully, technology has its own rules. – What may work for one organisation may not work for you, even if you may work in the same industry. Facebook, Twitter, Instagram or the other plethora of social media tools and channels will only work when they are executed in the right manner keeping in mind with the company strategies.Sometimes harnessing simple changes within the fixed company standards and policies yields some big, major, positive changes.
5. Communication and articulation lead the way – Some big companies fail to incorporate great strategies just because of worn out and outdated communication strategy. One cannot provide value unless one cannot articulate ideas clearly and effectively.It is important to have effective communication in place, to achieve the right goals as communicated and have an effective feedback system.

In order for innovation to occur, there has to be a cultural ecosystem in place which has rewards for curiosity, encourages learning from failure and promotes diversity in choices.We at Zweezle believe, innovation in every client project we take up, whatever the services may be and however big or small the size of the company be. Our services include media and video production, corporate filmmakers, ad film production house, customer testimonials videosprofessional photography, web and mobile development, digital branding and lots more.

Getting your Business in the online space.

Whether you are just starting off or are an established business firm, It is time to go OFFLINE TO ONLINE.

People have moved beyond brick and mortar and believe in the power of the internet for all their needs.

Digital Marketing Company Bangalore
Get your business off the ground.Go Online.

It is important to show your business presence in the virtual world.

Business is developing beyond fixed timings and definitely beyond closed doors and showrooms.

Let’s think of various ways to interact with your customers or say to be potential customers.

Firstly, analyse the industry your business is in, check the ongoing current trends and establish a business website. Zweezle, a digital marketing company Bangalore, helps you create great websites be it a basic design, a highly creative design, or any e-commerce solutions. Create an online web-store for an enriching virtual shopping experience. Customers would love to shop at the comfort of their homes at absolutely odd timings.

Having a pre-decided set budget and working based on what you really need along with a few priority wants will allow to craft a solution that meets your objectives while remaining within your budget.

Secondly, Send e-mails be it monthly or weekly, keep your audience informed and engaged.Inform them of new happenings, new product launches, any campaigns you may be launching or taking part in or just about general social causes. Zweezle could help you create great email campaigns and e-mailers.

Thirdly, Engage and create accounts on Social MEDIA websites such as Facebook, Twitter, Linkedin, Instagram, Pinterest, YouTube, Google+

Jump on the various social networks to get your store out and about in the fore-front for customers. Feature contests and promotions with coupons and vouchers in the social sphere and watch your store go viral. A little effort here can go a long way in driving sales to your store.

Fourthly, Create videos, advertisement campaign programs, attractive packaging options, online advertisements and anything you could do to promote and get your business talking. Zweezle video production Bangalore, helps you create professionally made creative corporate videos, promotional campaigns and a lot of other strategies to get your business reach its truest potential.

Lastly, blogs and mobile apps. These are specifically related to the type and kind of business, the industry your business belongs to, the scope of business and the general audience you are planning to cater to. Initially, you might not feel the need for one of these but as your business progresses you will definitely want to implement and get going with these.

Whew…. now that’s a lot of work to get your store off the ground and precisely that’s why we, Zweezle exist.We’ve got the experience along with the expertise necessary to help build your store and propel customers to the front door. Contact Zweezle, today to get your store off the ground!

Get, set GO ! Get started with your Business Marketing Strategy.

 Easy ways to get your Business Marketing Strategy started

Marketing strategies require you to dive in a plethora of options available, online as well as offline. The main motto being promoting your business and getting in sales, creating such marketing plans that boost your business is crucial for its survival and growth.

Marketing Company Bangalore
Marketing Strategy

Marketing strategies are like ice cream flavours, each one has its own favourite based on what they like. Implementing these strategies is as fun as going back to re-creating your company and its products. We at Zweezle have tons of marketing ideas, for all kinds of business requirements to get you noticed.

1.Update your Business cards – This may seem a very insignificant thing compared to a lot of other things which require marketing, but if a person has to be re-called and associate with a company, it is of great value to be noticed with little tiny niceties you may leave behind.

That’s the beauty of it, a small yet powerful thing which leaves a lasting impression. A new-eye-catchy card will be appreciated, sometimes even turning into leads. Zweezle’s strong team of Graphic designers help you design the best business cards.

2.Create a digital version of Brochures – It’s great to get continual exposure to your business in so many ways along with being least expensive. Zweezle helps you create advertising mailers, print ads, and other ads.

3.Promote your products online – Coupons, Vouchers, Contests and free samples of your products when planned strategically through online medium, helps a great deal. Give some products away on social media outlets. Have some interesting, catchy marketing taglines like “Specially packed/designed for our customers only”, to build a special bond and embracing the devoted customers. People love free things, as much as they get, the more they talk about it. Try Zweezle, A Digital marketing company from Bangalore.

4.Create a “Thank you” drive, an initiative thanking customers for preferring you. Initiate with a “Best Customer of the Month” campaign based on certain pre-decided criteria’s and reward them, share testimonials and photos on your social pages from your customers for your product or service being used. Connect with other businesses who match same interests as your business to cross-promote in the community and to thank them for partnering with your businesses.

Still want more? Contact Zweezle, Marketing Company Bangalore, today for great ideas on marketing your business.

Get set with the following

1.Determine and have a well set Company USP – What set’s you apart from the normal? Why should customers choose you over others? What makes others tones ringing when there is a mention about your company?

2.Decide your target customer base – Who are you catering to? Who are the end-users of your product? Also, who are most likely to be referred?

Marketing content and graphics revolve around this.

3.Plan a marketing strategy – Devise a scheme to showcase your company and its products and services as a whole. A website, pamphlets, hoardings, digital ads, print ads, community involvement, promotional merchandise, social media strategy.

There is absolutely no end to the wide platform available to market your products online as well as offline.

4.Marketing Methods – Budget- Target market -End results; this is more like the ABC of Marketing. When the results show up, with more visitors checking your website, your phone ringing and you getting further on your dream list.

Review-Re-Evaluate-Review- Have a re-check on your marketing tactics on a timely basis, re-evaluate and find what is working and what not, review with upcoming marketing strategies and imbibe them into your business

As you grow and change, so should your marketing.

We at Zweezle are eager to answer any questions you may have about framing up your marketing strategy. Contact us, and let’s get started with your business!

 

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