Make-to-order #Hashtag for your brand.

Advertisement copies, billboards, and print-ads are radically changing on how they were presented earlier and how they have been transformed over the years with the infusion of technology and social media. The impact of these phenomenon’s have had a deep impact on brands and marketers and their capacities to market a product.

Branding and advertising
Right hashtags for your business

One of the key ways to improve social media engagement is creating a hashtag which helps consumers get more knowledge or information about a new or existing product or service.We now have social media handles and hashtags (#) as an added copy to the other details.

A hashtag could be anything, a branded term, a phrase or a call to action. A #hashtag is a specially crafted term used to relate with a particular brand and giving consumers a new way to associate, discuss, interact and get in touch with your business on a social platform.

A special way to describe the hashtag is a way of building your brand and establishing it further in the minds of the audience and making an unforgettable, long-lasting impression.

The benefits of creating hashtags is optimization of the brand and its online presence in the digital technology.

  1. Optimizing your brand and making the products and services more discoverable within the industry – It’s important to optimize and use keywords as hashtags after careful research and pertaining to your industry, making your brand more discoverable.
  2. Increase traffic – More often, now people have started using hashtags as a method to search on current topics and discussions on social media especially so on Facebook, Twitter and Instagram. Once your brand is more visible on social media platforms it will automatically lead to more social media and website traffic.
  3. Create Brand Advocates – Hashtags are a great way of improvising and trending your brand amongst the brand advocates and more consumers tend to believe and have a special attachment to their reasoning compared to what businesses have to say about their own brand.
  4. Hashtags analytics – Hashtags are an effective way to know how your SEO and keyword search pertaining to the industry is influencing customers’ choices and building an impression on your brand. It’s an effective way to know which hashtags are working and which ones aren’t.
  5. Hashtags across different social media platforms – Hashtags are usable across all social media, be it Facebook, Twitter or Instagram and equally effectively so, the cross-channel network and promotions could be on the same subject and context across the different platforms.

But the question remains; how do you come up with the effective hashtag which is a sure shot winning one?

Reinstating the fact that the right hashtag builds and improves traffic, clicks and engagement. It is important to list your end goals before starting your social media strategy.Your end goals for creating a hashtag could be this or one of the many.

1.Increase social media visibility for your brand or a particular product or service from your brand.

  1. Increase your brand engagement and audience interaction on social media
  2. Find hashtags related to your business and industry
  3. Increase the clicks on particular hashtag link
  4. Hashtag analytics is useful to understand and measure the total reach and for SEO purpose.

Hashtags for different social networks

TwitterHashtag is a Twitter invention and this is what makes it a perfect platform for discovering new/current trends, engage in conversations and know all major happenings across the globe. Tweets with hashtags can be linked and every tweet can have a hashtag and a link and are helpful in directing customers to the marketing pages.

Searching on twitter with a particular, unique, keyword branded hashtag makes it simple and easily discoverable. This perhaps is one of the key reasons for many a business to develop social media campaigns on Twitter.

Instagram – The hashtags form a part as a caption along with the picture, which is a great platform to host contests, promotions and other visual content. With up to a limit of 30 hashtags to form a part of your post, Instagram is a great boost and marketing platform for your brand.

Facebook – On Facebook hashtags are categorised based on popularity and date used, more relevant to current and ongoing topics.

Hashtags have to be relevant and unique to your business, creating the right vibes and relativity with your audience.

It is important to create hashtags which are

1. EASY TO REMEMBER

  1. NOT TOO LONG
  2. PERSISTENT AND CONFORMING WITH YOUR BRAND

It is also important to avoid posting your hashtag too frequently, else it has the risk of losing its relevancy, its always best to plan a specific period of time and number of hashtags and gain insights into their usage. One unique hashtag has the power of leveraging your brand.

We at Zweezle develop unique social media strategies keeping in mind the brand and industry the product or service belongs to. Ask us how?

Do let us know your experience in creating a unique hashtag for your business.

 

 

 

 

 

 

 

Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series,this part 2 blog write up focuses on digital innovation the internet is treading towards, to create specific action-oriented approach as per the brand and company requirements.

digital marketing agency
Digital-Marketing-Trends

Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of technological device or an app on the smart phone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading mails, it helps to catch their attention.It acts as a reminder thats sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital branding, photography, or just about anything to make your brand work right for you.

Role of a Digital Branding and Media Production Agency in present Marketing World

Consumer behaviour, buying patterns, and technology are evolving simultaneously and unpredictably linking mainly to marketers influence or perhaps reaction to consumers changing patterns. It’s the people who are most influencing the ad and marketing world right now.

Creative solutions to make the right cuts and pave into the consumers mind is what marketing and advertising has come to be.

Over time, this role has changed. Different digital channels have amplified the need for creative agencies to evolve and adapt. Content consumption through traditional channels TV, print, radio and out-of-home and their intentions of passing on the message to the consumers has changed overtime. Mobiles and Social media have pushed content consumption even further, by forcing brands to engage with customers.

Media Production Agency Bangalore India

It is important to identify current trends, settle on an actionable strategy, and take a measurable movement forward.

  • Role of internet is beyond Google and marketers as well as brands should challenge the vast digital space available online.
  • SEO is an important strategy, but searchers can find and locate things beyond just Google – rely less on Google, and engage more direct forms of interacting with target market.
  • Modern marketing era is about the tremendous power people have in their hands – Mobiles, be it mobile search, mobile conversions, or mobile optimization – Marketers and Brands are aware of this trending obsession and create strategies and marketing plans keeping this in mind.
  • Social media and the inrush of social conversion are like two sides of the same coin. E-commerce and lead generation provide a growing opportunity.
  • New payment methods have a ripple effect on online payment and e-commerce sites. Privacy and assurance are a main concern but it’s the digital marketer’s job to assure and educate customers through the transition of technologies and new experiences.
  • Paid advertising is going to continue and brands along with marketers should be able to best pick up those advertising spots.
  • Content in all forms will always be important, there is always a requirement for great content creators, including writers, developers, video producers, podcasters, and speakers.
  • The search algorithm will change and will change again; of course talking about THE GOOGLE’s but smart digital marketer’s will start considering Facebook’s algorithm, Bing’s algorithm, and even the mashup of twitter and Google’s algorithm.
  • Conversion rate optimization is of utmost importance the process of maximizing the number of site visitors who convert or make a purchase. By understanding the needs and responses of users and split testing changes on a website, marketers can determine what elements of a website or of a landing page will produce the highest number of conversions.

 

To understand the true worth of digital advertising activity is a pivotal challenge for most brands and agencies, as they strive to evaluate marketing spend holistically across offline as well as online media.

A successful digital marketing strategy should aim to be dynamic and flexible, going with the flow of new technological opportunities and changing direction along with taking course, with the introduction of new challenges.

It may be a start-up or even a well-established reputed firm but sometimes you may find the quality of a start-up media production house on par with a well-recognised one. Go through this link https://www.youtube.com/zweezlemediaprivatelimited to know more.

One such media production house – Zweezle is a digital branding and media production company, based in Bangalore, India who has worked with some of the reputed clients. With a team of experts and equipped with latest technology and equipments; Zweezle an online marketing, advertising and corporate video production agency hosts a range of services.

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