A business is a series of relationships with a lot of stakeholders, a successive relationship building journey lined with credibility and expertise. Testimonials present an outlook of the business which is also a form of word-of-mouth marketing. A lot of people refer and take away a lot from these crucial statements which implicit that business in long term and short term affects a whole set of people. Zweezle a video production company from Bangalore, India makes testimonial videos.
Whether your company is selling a service or a product, professionally made video testimonials have the power to swing purchasing decisions in your favour in a big way.
Testimonials could be written or recorded statements. Testimonials build up and aid in giving your business reputation by showcasing trust people have in your brand and business offerings extracting deeper interest from perspective clients and existing clients.
Testimonials are powerful tools when it comes to strengthening your branding game.
So how could you set up your testimonials base?
• Get in touch with patron customers
• Get more insights from existing customers
• Ask your business connections or partners
• People closely following your blogs or other online discussions
How to use testimonials with absolute effectiveness?
• Testimonials do not involve only selling products and/or services. They are also about positive interactions and experiences with other people who could be a business associate interested in your ebook or a business offering.
• Verify the testimonials and if it relates to the experience offered to the potential client.
• Analyze the best place to place your testimonials, with options galore such as blog, website, brochures, sales pages, press releases, direct mail letters or social media.
Make the best use of these spaces and up your reputation and presence online along with giving the testimonial writer its true limelight spot.
• Written and/or Recorded Testimonials each have their own areas for usage and effectiveness.
• Testimonials especially in video form have a great impact, you may want to Consider Zweezle, a digital branding and media agency who shoot professional video testimonials is a video production company in Bangalore who have shot testimonial videos for a lot of reputed brands. You may watch it here https://www.youtube.com/watch?v=fgDcuaA8k10
Strategic and clever use of testimonials can go a long way in promoting your business and more so videos are one of the most convincing and reliable forms of customer endorsement because the words are literally coming straight from the customer’s mouth.
We’d love to hear your thoughts and know more about how your customers endorse your business, products and services. Along with testimonial videos, Zweezle is also known for creating live shoot videos, 2d videos, animation video production and corporate video production in Bangalore, India.