Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto-plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

Role of a Digital Branding and Media Production Agency in present Marketing World

Consumer behaviour, buying patterns, and technology are evolving simultaneously and unpredictably linking mainly to marketers influence or perhaps reaction to consumers changing patterns. It’s the people who are most influencing the ad and marketing world right now.

Creative solutions to make the right cuts and pave into the consumer’s mind is what marketing and advertising has come to be.

Over time, this role has changed. Different digital channels have amplified the need for creative agencies to evolve and adapt. Content consumption through traditional channels TV, print, radio and out-of-home and their intentions of passing on the message to the consumers has changed over time. Mobiles and Social media have pushed content consumption even further, by forcing brands to engage with customers.

Media Production Agency Bangalore India

It is important to identify current trends, settle on an actionable strategy, and take a measurable movement forward.

  • Role of internet is beyond Google and marketers as well as brands should challenge the vast digital space available online.
  • SEO is an important strategy, but searchers can find and locate things beyond just Google – rely less on Google, and engage more direct forms of interacting with the target market.
  • Modern marketing era is about the tremendous power people have in their hands – Mobiles, be it mobile search, mobile conversions, or mobile optimization – Marketers and Brands are aware of this trending obsession and create strategies and marketing plans keeping this in mind.
  • Social media and the inrush of social conversion are like two sides of the same coin. E-commerce and lead generation provide a growing opportunity.
  • New payment methods have a ripple effect on online payment and e-commerce sites. Privacy and assurance are the main concern but it’s the digital marketer’s job to assure and educate customers through the transition of technologies and new experiences.
  • Paid advertising is going to continue and brands along with marketers should be able to best pick up those advertising spots.
  • Content in all forms will always be important, there is always a requirement for great content creators, including writers, developers, video producers, podcasters, and speakers.
  • The search algorithm will change and will change again; of course, talking about THE GOOGLE’s but smart digital marketers will start considering Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.
  • Conversion rate optimization is of utmost importance the process of maximizing the number of site visitors who convert or make a purchase. By understanding the needs and responses of users and split testing changes on a website, marketers can determine what elements of a website or of a landing page will produce the highest number of conversions.

 

To understand the true worth of digital advertising activity is a pivotal challenge for most brands and agencies, as they strive to evaluate marketing spend holistically across offline as well as online media.

A successful digital marketing strategy should aim to be dynamic and flexible, going with the flow of new technological opportunities and changing direction along with taking the course, with the introduction of new challenges.

It may be a start-up or even a well-established reputed firm but sometimes you may find the quality of a start-up media production house on par with a well-recognised one. Go through this link https://www.youtube.com/zweezlemediaprivatelimited to know more.

One such media production house – Zweezle is a digital branding and media production company, based in Bangalore, India who has worked with some of the reputed clients. With a team of experts and equipped with latest technology and equipments; Zweezle an online marketing, advertising and corporate video production agency hosts a range of services.

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