Cheat sheet on making videos Viral – Video Marketing

Making things ‘viral’ is the new cool in the Media Industry.The idea is to spread across your videos and posts to as many people as possible and allow them to share as well as to promote sharing by the audience among various platforms.

As per statistics, it is estimated that a successful viral campaign can have twice the number of times more impact than a non-viral campaign.It is a known fact that videos are the most widely used and most effective content marketing tactic to both B2B and B2C marketers.

Video Marketing Companies in Bangalore
Video-marketing

A few things to keep focused on while deciding your strategy.

  1. Identify the target audience
  2. Pick a main character your viewers can identify with
  3. Come up with a current case or a story that resonates with your audience
  4. Make your visual elements as appealing as your narration
  5. Create a call-to-action

So what’s the trick? What works to make videos get in more likes, shares, comments, views, ratings, blogs posts and back links? Read on and okay you may share.

1. Stop being neutral – Develop a strong opinion, back it with facts and inspire people from your end representing your point of view.Stop being boring, you cannot impress everyone. Inspire strong emotions and get people excited.

2.Do something out of the way – Okay yes, I meant out of the box, something unexpected for people to sit up and take notice. Social signal metrics are highly used by search engines like google to determine and rank search engine results.

3.Don’t make it sound like a direct advertising campaign for your company. Focus on creating a good and interesting story.

4.Make sequels – People have noticed you and seen your campaign and you have managed to get their attention. What next ? Give them more of what they liked and introduce your brand.

5.Allowing and promoting sharing is the essence of making videos go viral. Allow people to download and embed the content and share via email and publish on their social media networks.

6.Connect with customers

Connecting with your customers is a vital part of viral campaigns. Share and engage in discussions, understand what they are looking for and be a part of their conversation on various platforms. Take in their suggestions if it suits your company image and rightfully acknowledge them. This also creates a personal touch.

7.Never restrict access – Viral marketing means spreading and how would you do it if you restrict and put permissions to your posts? You cannot put an exclusivity clause and expect your post to become viral. Requiring people to register or become members, or download a special software etc. is an absolute NO.

8.Team up with unlikely partners may be even outside your industry. This in itself is a great way to create a buzz.

Obviously, nothing works if it doesn’t hold the right context, message and turns up the emotions of the audience. Viral campaigns are those that play on fears, hopes, dreams and humour.

We at Zweezle, a video production company from Bangalore, make videos along with branding and strategy, We have the shots you want to fire! If your videos aren’t working on social media and you want some friendly suggestions and guidance on how to bring video into your digital marketing strategy, get in touch at contact@zweezle.in or just call us on 080-4133 4188

Time-lapse technique incorporated into your business videos.

So you would have come across a phenomenal work of time-lapse, and just couldn’t get over the awe-inspiring images and impact it would have left on you.The significant changes recorded over a period of time, which is not normally seen captured, the telling of a story, the change and the lasting impression it leaves over is what time-lapse is all about.

It is a technique through which the frequency in which film frames are captured is much lower compared to that used to view the sequence.When played at normal speed, time appears to be moving faster and thus lapsing

Corporate Video Production Company
Time-lapse

Zweezle as a video production company from Bangalore makes all kinds of videos for different business requirements and have also incorporated time-lapse footage, videos, and photography within our videos. We cater to different business requirements and believe in creating a uniquely crafted video based on what we are shooting, company and industry requirements, the kind of equipment required and the kind of project. There are countless way to do things, based on what the subject of the shoot is and what equipment’s we may want to use, accordingly; we help you find the best but it’s important to think through and discuss the project requirements before taking off.

Some of the key things to take care while getting ready with a Time-lapse photography or video are listed below.

1.Choose the subject you want your time-lapse photography or video to encompass within

2.Figure everything out, since time-lapse is all about time-intervals on the basis of the subject, it is important to figure out how long the actual event or subject will last.It also depends on how long you are willing to shoot the event and subject, and how you want the final outcome of the video or the photographs.

3.Shooting still photographs – The idea is that your camera’s settings should change as little as possible while it’s doing it’s thing.

4.Editing the photographs, well it isn’t necessary every time, but sometimes you’ll have a batch of photos that need just a little twisting before anything else. Maybe the exposure or levels could use some nudging, or you want to adjust the saturation a bit. One quick tip: Automate Everything.

5.Start compiling the photos for further usage or to edit it for making a movie.

6.Add the titles, music and effects if you are combining to make them into a movie.You may want to add motion and reflect on more interesting aspects of the movie by panning or zooming in.

It may seem simple but gets really complex and complicated along the process.Essentially time-lapse photography involves a course of action, of capturing lots of photos over a period of time and assembling them all together to create a seamless video footage that appears to be sped up or any other creative use you may think of.

Businesses may essentially use time-lapse footage to record customer foot fall, a day in the company, construction or assembly of smaller products, the growth of a company, time lapse scene in the conference room, stadium or other venue to demonstrate the popularity of a product or brand.

We as a digital branding, marketing, media production and product photography company from Bangalore with expertise in video production can incorporate time-lapse and other video techniques to formulate the right strategy and produce videos to showcase your business branding and marketing details.

Get in touch and we will help you go about it.

The essence of Live Video Shoots

Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).

With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.

In this particular blog let’s look into the Live shoot part of video production ; the details and intricacies ; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)

Live shoot videos

Live Shoot Video Production Company
Zweezle Live shoot

With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.

A good amount of planning in the pre-production stage is crucial for live shoot videos.

Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.

An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.

Having a professional figure or a famous personality who is renowned within your field or organisation ; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.

Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.

Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post production stage.

Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)

Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations, and additions apart from what was planned on the storyboard.

Once the shooting is wrapped and accomplished the edit and after effects and additions for the post production could just take a couple of days.

However, one thing with live shoot videos is; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.

But this shouldn’t deter you with the live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact Zweezle Media to shoot some great videos as per your business requirements.

Incredible Importance of Video Testimonials in Your Business.

A business is a series of relationships with a lot of stakeholders, a successive relationship building journey lined with credibility and expertise. Testimonials present an outlook of the business which is also a form of word-of-mouth marketing. A lot of people refer and take away a lot from these crucial statements which implicit that business in long term and short term affects a whole set of people. Zweezle a video production company from Bangalore, India makes testimonial videos.

Testimonial Live Shoot Videos
Testimonial Live Shoot Videos

Whether your company is selling a service or a product, professionally made video testimonials have the power to swing purchasing decisions in your favour in a big way.

Testimonials could be written or recorded statements. Testimonials build up and aid in giving your business reputation by showcasing trust people have in your brand and business offerings extracting deeper interest from perspective clients and existing clients.

Testimonials are powerful tools when it comes to strengthening your branding game.

So how could you set up your testimonials base?

• Get in touch with patron customers
• Get more insights from existing customers
• Ask your business connections or partners
• People closely following your blogs or other online discussions

How to use testimonials with absolute effectiveness?

• Testimonials do not involve only selling products and/or services. They are also about positive interactions and experiences with other people who could be a business associate interested in your ebook or a business offering.
• Verify the testimonials and if it relates to the experience offered to the potential client.
• Analyze the best place to place your testimonials, with options galore such as blog, website, brochures, sales pages, press releases, direct mail letters or social media.
Make the best use of these spaces and up your reputation and presence online along with giving the testimonial writer its true limelight spot.
• Written and/or Recorded Testimonials each have their own areas for usage and effectiveness.
• Testimonials especially in video form have a great impact, you may want to Consider Zweezle, a digital branding and media agency who shoot professional video testimonials is a video production company in Bangalore who have shot testimonial videos for a lot of reputed brands. You may watch it here https://www.youtube.com/watch?v=fgDcuaA8k10

Strategic and clever use of testimonials can go a long way in promoting your business and more so videos are one of the most convincing and reliable forms of customer endorsement because the words are literally coming straight from the customer’s mouth.

We’d love to hear your thoughts and know more about how your customers endorse your business, products and services. Along with testimonial videos, Zweezle is also known for creating live shoot videos, 2d videos, animation video production and corporate video production in Bangalore, India.

Why every company needs a Corporate Video – Find out here!

Everyone likes things and information to be available quickly while they are on the go. It is important to go above and beyond plain content in terms of lengthy write-up’s and paragraphs to something more efficient, creative and yet informative.

Videos have sparked interest over the years and have gone a step further then just tv ads and commercials. Online video marketing strategies cater not only to external needs but internal as well.

Zweezle,  Corporate video production in Bangalore makes interesting Corporate videos of varying kinds and usage

  • Staff training / instruction and safety videos
  • Company promotional/brand videos or Corporate event filming (a new product launch or conference)
  • New product or service online presentations
  • Video role play (actors or animation)
  • Client and customer testimonial videos
  • A summary of an event or activity
  • Technology and product demonstration videos
  • TVCs and 2D/3D videos
  • Walkthrough Videos
  • Aerial Filming

corporate video production bangalore

The growth of digital and online technology especially social media and video websites like youtube,vimeo and daily motion, videos have become a rage both for viewers and audience who love watching, sharing and uploading videos of all styles and genres.

Zweezle as a video production in Bangalore believes videos should be considered as an important marketing strategy for most businesses.

  1. Information to all apart from just the literate audience who can read & write, videos are great way through which information could reach all kinds of masses.
  2. Videos are easy to share be it through blogs, social media or smartphones
  3. SEO/SEM for Google search engine strategy is one of the cornerstones for businesses and videos with right keywords could be just as beneficial as a text-based ad campaign.
  4. Just like analytics on website, online videos show how many views they received, how many times they were shared, who they were shared with, how they were found, and if or not the videos are converting to hits on your respective website. It is critical to respond to the data and modify the content that you are releasing accordingly.
  5. Videos help in saving important time both for the viewers and the businesses and help in pitching sales or passing information quickly, effectively and consistently.

A corporate video production company would typically go through the following process.

Once the corporate video proposal is agreed, based on the factors of budget, kind of video and other factors the pre-production planning includes corporate video script writing and storyboarding.

Video production includes location or product filming with the camera crew, director, actors presenters

Post-production and video editing involves editing of the filmed and recorded footage and may include recording an audio voice over, background music, graphics, a music score or soundtrack composition or 2D/3D animation sequences to complete the video.

Zweezle a corporate film and video production company in Bangalore creates innovative interesting and engaging video that helps you achieve your marketing goals. Right tools, ideas and execution strategy for Corporate videos make business goals achievable and successful.Get in touch with Zweezle.

 

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