Following our series on Digital trends, after the Part 1 on the series,this part 2 blog write up focuses on digital innovation the internet is treading towards, to create specific action-oriented approach as per the brand and company requirements.
Read on further to understand how these strategies work.
- Pinterest – Target based on interest
One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.
With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.
2. The merge between technology and healthy living
The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health related information and taking vital decisions related to their own health.
Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of technological device or an app on the smart phone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.
3. Multi-channel = multi-sales
An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.
4. Happy consumers will always market and endorse your brand.
When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.
5. Content marketing to Remarketing
Well content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading mails, it helps to catch their attention.It acts as a reminder thats sends them back to the site and probably initiates the buying process.
With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital branding, photography, or just about anything to make your brand work right for you.