Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series,this part 2 blog write up focuses on digital innovation the internet is treading towards, to create specific action-oriented approach as per the brand and company requirements.

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Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of technological device or an app on the smart phone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading mails, it helps to catch their attention.It acts as a reminder thats sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital brandingad film production house, customer testimonial videos, product photography, or just about anything to make your brand work right for you.

Digital Trends you need to embrace now ! – Part 1

We are exposed to a digital world constantly, with new digital innovations and technologies. Products and services created by companies are constantly intertwined with these digital innovations to bring forth to customers a stimulating and impressive one-of-a-kind experience.

New products and services are no longer limited to store visits or even word-of-mouth, but internet has revolutionised and bring about a radical change with multiple devices, platforms, and social media channels being a part of daily life, even every minute.

Let’s look at some of these new inclinations and new digital innovations the internet is leaning towards and grab these opportunities.

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Digital Trends for Current Businesses

1.Tried googling on Facebook and twitter?

Imagine socialising and knowing current trending news and information bites on the go, simultaneously. Well, it turns out that Facebook search option helps to find all current ongoing information so you know whats trending currently across all the segments, be it anything. With new stronger search capabilities, it becomes easier to get information on the click of a button within social media as businesses and brands with Facebook pages will get an automatic visibility and boost making them more publicly aware.

With the Facebook messenger app, it becomes easier for businesses to interact directly with their customers and for the customers to buy online through the app, without even having to go through the e-commerce trail.

Twitter helps to interact directly with businesses and help receive instant clarifications and consumers can post their grievances and get solutions to their requests.

2. Snapchat – The new advertising game, with a clause.

A new video/photo messaging app that allows users to take pictures, record videos, add text and send to one of the contacts, it took the social media by storm with millions of pictures, videos being sent monthly. It was an absolute assumption that this would be taken in by businesses as the next in thing to do and as thought a few did, and the numbers just multifolded as its impossible to ignore.

But the bait lies in this tricky part that these posts have an expiration. There is a specific time limit after which the content is no longer available. Companies targeting younger generations can create integrated marketing campaigns to offer exclusive content, create teasers of their upcoming products and services with photos and videos. The trick and exclusivity clause, which keeps the photos and videos available only for a certain time period is what keeps them anxious for what’s coming up next. Real -time marketing and how !

3. Instagram = Insta-hit

Visual imagery and visual stimulation is what people care about the most. People want to know what you are surrounded with and what are your present life experiences you would like to share which would excite them. Businesses and companies want to share what they are upto, what they are currently offering to their prospective customers and what’s happening within their companies.

4. Live streaming – With improved mobile connectivity and technology, videos have become popular method of engaging with your audiences and connecting with them directly, brands have been experimenting with live video streaming and making it a part of their digital marketing efforts ; to make consumers a part of their brand experience. Facebook’s live streaming option and Meerkat and Periscope enable you to share on Twitter.User’s and live audience can view, comment and interact in real-time.

Be it for a new product release, live question and answer session, showcasing company culture, behind the scenes look or just about anything to engage your audience.

5. Pay-per-click marketing and the change in way advertising is done.

Google Adwords is a boon for digital marketers and with the new Identity-Based Pay-Per-Click Marketing its easier for businesses to target specific customers based on their specific needs and wants with just their phone number or email. Directing ads with the exact needs and wants is what the new Google Adwords is all about.

Want your content to go viral ?PPC could be your pathway to the solution, with PPC ads one can get interesting content in front of a very targeted audience, making it turn viral.An interesting way to get your brand noticed to greatly increase the chances of your message being picked up by your target market and taken viral.

With this just being The Part 1 to engage and reach out to your audiences, its a great opportunity for both consumers and marketers alike to use these digital innovations and integrate them within your business, alternatively, we at Zweezle are always there to help you  boost up your digital marketing needs with our range of digital branding and video production services.

Start off with these techniques and let us know the experience, until we come back with the Part 2 series of digital trends.

Hashtag, Like, Share – Why social media is the future of business

With the influx of social media followers and ever growing pictures and videos posted and shared every single day, be it a big business or a small growing one; businesses all over the world are discovering the ways social media can contribute to success and growth in all areas of their business.The importance of social media today by no means can be disputed.Consumers are using social media platforms to amplify their voices to their own networks.

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Social Media for Business

Zweezle lists multifold benefits of having your organization listed on social media platforms.

1.Easy way to get insights about the audience and target the prospective customers.

This knowledge helps in knowing the potential customers and their preferences and creating advertising programs and campaigns specifically for them.If you choose to advertise in social media, the ads can link back to your business website which further helps in better ROI. Social networks like Facebook and Twitter have tools which help in geo-targeting, with the right content, catering to specific audience or demographic based on their location.

2.Prompt and immediate responses with instant feedback from customers and audience

Instant feedback from customers be it positive or negative helps in receiving valuable opinions from the customers and resolving issues in real time. Say when a new product is launched or when a new post is up and company wants to know the audience reaction. It is important to build your company strategies and campaigns in a way which engage and promote an interactive approach with the audience.

3.Increase website traffic, build online advertising strategies and build social media platforms

When you share interesting content on your social media platforms it creates interest and curiosity among the audience which is more likely to be liked, shared among their networks prompting them to take an action either by knowing more about your company or in terms of sales from the company website ; paving way for more campaigns targeting the right potential customers, advertising programs and social media propositions.

4.Decision making from feedback, analytics and Recruitment

A lot of social media platforms have a feedback loop built within them which help analysing the feedback making it easier to devise future campaigns and strategies.

Organisations use social media to advertise their company recruitment positions and also help potential applicants to look out for job opportunities.Job networking sites like LinkedIn are related to the job market and can help you use networks to attract skilled people.There are dedicated Facebook groups as well for job and recruitment related postings.

5. Online shopping platform from social media  and  SEO – optimisation

A lot of social media platforms also help in driving sales directly right off their accounts. Creating a virtual online shopping store.They help in easy conducive shopping experience.

Your website’s ranking in the search results of various search engines are also affected by the size and influence of your social network, This is a common Search Engine Optimisation (SEO) strategy. Zweezle a digital marketing agency from Bangalore helps build your brand through SEO strategy.

6. Increased brand development and customer awareness

Social media enables customers to connect and interact on a special personal level which gives them a feeling of attachment with the brand. It attracts new customers who could be informed through sponsored advertising or through their networks and attracted through promotions or giveaways. Once this is set and you have a good following you may want to build up a strategy with more personalised social media campaigns to encourage them to stay.

7. Research and networking with similar companies dealing with same synergies.

Information about your competitors and what the general audience view is about your company and the industry helps give valuable information about their expectations. Networking is a valuable way to exchange ideas with like-minded people to improve the way you do business, often for the purpose of knowledge sharing and word-of-mouth referrals.

Social media has changed and progressed in many ways.With videos and status messages going ‘viral’ to people realising that it’s just not enough to be on these platforms but rather interact and engage audience with meaningful content not just in terms of words but much more.

So should your business be on social media? Yes. But should you have a business account on every platform? Not necessarily.

Your social feat leans largely on the kind of business you run and how much time and effort you intend to invest into your strategy.

Want to create an enviable social media marketing strategy? Zweezle now. We figure out what set of features will work best with your business and focus on the platforms that best reflect your business’s mission. Zweezle is known to be a best social media marketing company from Bangalore that provides complete solutions for social media optimization and marketing.

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