Innovative methods to stay ahead in Digital age.

Our future depends on our ability on how quickly we grasp the new incoming trends, and digital innovations and make them a part of our life both professionally and personally. Our idea and thoughts behind a particular innovation and how we further spur the innovation. Businesses more so, have shifted from the de facto mode to functional mode, adopting and embracing new trends and technologies within their business.

Digital Marketing
The digital age

Remembering KODAK, a magnanimous 128 years old company, which had to, unfortunately, file for bankruptcy owing to multiple reasons for its failure. So what went wrong ? Once a great inventor failed to innovate.
4 big lessons to learn from the historical epic camera company KODAK.

1. Always keep a watch on “The next big thing” – While it’s absolutely essential to capture your existing market and cater to their requirements, it is also crucial to forsee what’s coming up next within your industry. – Stay alert!
2. Don’t forget where your roots are – It’s good to reinvent yourself when it’s time to change, but in the midst of change one should not forget what your core offerings are and what has got you to the position where you are right now. Balancing is the right thing!
3. Technology changes, but what value you offer should not – Technology and innovation go hand in hand and it is important to take notice of what is appealing to the customers as per the digital age. What may be working for you as a company may not be what the customers are looking for, make sure your product offerings are valuable for customers’ choices.
4. Stay flexible and be quick to respond to changes – In this age of complex data and ever-changing information, the ability to make smart decisions and in real-time is more important to growth than conservative techniques which have “always” worked in the past.

Markets are constantly changing and with massive industry shifts and eroding business models, technology offers opportunities to stay in the game.

Here are five ways you can develop to be more innovative.

1. Curate ideas, content, processes – Strong curation skills lead to more innovative ideas since curation requires more filters, organisers, selection and presentation using professional or expert knowledge, be better at it through constantly experimenting and trials, deciding what works best. It could be a strategy, a business process or a client solution.
2. Broaden your horizons and get out of the ruckus – don’t always follow the hood, because even the hood follows someone, it’s time to be that someone; by constantly innovating and acknowledging new innovations or by being that innovation.Make a concerted effort to broaden your horizons, it could be a new conference you are attending or a new form of appraisal review for your company. By looking into new things it leads to knowledge building, which could be incorporated in one of the business verticals. Best ideas come from businesses which may be as diverse from yours.
3. Skip the synopsis, why not read the whole article? – It’s easy to just read the summary of the article and more so with all the important elements highlighted makes it all quicker to just glance over the article. Many times, this could be just good enough to what information you may require.But innovative thinking requires you to go beyond just superficially skimming things, more like a jack of all trades, master of none. To achieve mastery in a subject one should be clear in the knowledge matter it is pertaining to. You may never know, a particular line in the article may get you thinking then what the synopsis or summary couldn’t do.
4. Use technology strategically and mindfully, technology has its own rules. – What may work for one organisation may not work for you, even if you may work in the same industry. Facebook, Twitter, Instagram or the other plethora of social media tools and channels will only work when they are executed in the right manner keeping in mind with the company strategies.Sometimes harnessing simple changes within the fixed company standards and policies yields some big, major, positive changes.
5. Communication and articulation lead the way – Some big companies fail to incorporate great strategies just because of worn out and outdated communication strategy. One cannot provide value unless one cannot articulate ideas clearly and effectively.It is important to have effective communication in place, to achieve the right goals as communicated and have an effective feedback system.

In order for innovation to occur, there has to be a cultural ecosystem in place which has rewards for curiosity, encourages learning from failure and promotes diversity in choices.We at Zweezle believe, innovation in every client project we take up, whatever the services may be and however big or small the size of the company be. Our services include media and video production, professional photography, web and mobile development, digital branding and lots more.

Cheat sheet on making videos Viral – Video Marketing

Making things ‘viral’ is the new cool in the Media Industry.The idea is to spread across your videos and posts to as many people as possible and allow them to share as well as to promote sharing by the audience among various platforms.

As per statistics, it is estimated that a successful viral campaign can have twice the number of times more impact than a non-viral campaign.It is a known fact that videos are the most widely used and most effective content marketing tactic to both B2B AND B2C marketers.

Video Marketing Companies in Bangalore
Video-marketing

A few things to keep focused on while deciding your strategy.

  1. Identify the target audience
  2. Pick a main character your viewers can identify with
  3. Come up with a current case or a story that resonates with your audience
  4. Make your visual elements as appealing as your narration
  5. Create a call-to-action

So what’s the trick? What works to make videos get in more likes, shares, comments, views, ratings, blogs posts and back links? Read on and okay you may share.

1. Stop being neutral – Develop a strong opinion, back it with facts and inspire people from your end representing your point of view.Stop being boring, you cannot impress everyone. Inspire strong emotions and get people excited.

2.Do something out of the way – Okay yes, I meant out of the box, something unexpected for people to sit up and take notice. Social signal metrics are highly used by search engines like google to determine and rank search engine results.

3.Don’t make it sound like a direct advertising campaign for your company. Focus on creating a good and interesting story.

4.Make sequels – People have noticed you and seen your campaign and you have managed to get their attention. What next ? Give them more of what they liked and introduce your brand.

5.Allowing and promoting sharing is the essence of making videos go viral. Allow people to download and embed the content and share via email and publish on their social media networks.

6.Connect with customers

Connecting with your customers is a vital part of viral campaigns. Share and engage in discussions, understand what they are looking for and be a part of their conversation on various platforms. Take in their suggestions if it suits your company image and rightfully acknowledge them. This also creates a personal touch.

7.Never restrict access – Viral marketing means spreading and how would you do it if you restrict and put permissions to your posts? You cannot put an exclusivity clause and expect your post to become viral. Requiring people to register or become members, or download a special software etc. is an absolute NO.

8.Team up with unlikely partners may be even outside your industry. This in itself is a great way to create a buzz.

Obviously, nothing works if it doesn’t hold the right context, message and turns up the emotions of the audience. Viral campaigns are those that play on fears, hopes, dreams and humour.

We at Zweezle, a video production company from Bangalore, make videos along with branding and strategy, We have the shots you want to fire! If your videos aren’t working on social media and you want some friendly suggestions and guidance on how to bring video into your digital marketing strategy, get in touch at contact@zweezle.in or just call us on 080-41566444

The essence of Live Video Shoots

Well, talking about videos, we have spoken enough about their importance and value it brings on to your business, in our previous blog posts (have a look here – http://www.zweezle.in/blog/corporate-video-production-Bangalore/).

With videos, the options are umpteen, but broadly classifying and ranging them into Live shoot and Animation.

In this particular blog let’s look into the Live shoot part of video production ; the details and intricacies ; like we have spoken earlier about animation videos (http://www.zweezle.in/blog/thought-2d-3d-animation-videos-business-check/)

Live shoot videos

Live Shoot Video Production Company
Zweezle Live shoot

With videos the first point of concern is, who the target audience is; towards whom the video is directed towards, hence taking into consideration the product/service we are aiming to sell.

A good amount of planning in the pre-production stage is crucial for live shoot videos.

Live shoot videos, help to add a hint of personality to the video which benefits the product and service sold by adding a touch of human element to it, making it more relatable, engaging and responsive.Live shoot videos help on picking up a lot of non-verbal cues, which could even be as important as what people may be saying or doing in the video, so as may be evident a live footage of customers talking about or showing off your product or service can be very compelling.

An effective medium to showcase political, social and business issues, live shoot videos also help when a friendly face, personality or characteristics of a person allow the audience to better relate to a topic.

Having a professional figure or a famous personality who is renowned within your field or organisation ; it could be an appealing face having an immeasurable influence for a live video shoot imbibing trust and authority, it does the same work as a pleasant and charming voice-over animation and as effective when matched with inspiring visuals.

Live action video shoot right from pre-production consists of deciding on the location, script, budget, costumes, crew, models or celebrities and kind of equipment which would be required.

Camera, sound, lighting, talent, directing, editing, voice-over, colour correction, music and any sort of logo animations or additional graphics are all part of live shooting process which may be a part in the pre or post production stage.

Zweezle with its expertise make great professional live video shoots, be it a corporate video, testimonials, product shoots or just dealing with a host of other video requirements. Here’s a link to the live shoots Zweezle has successfully rendered to perfection. (https://www.youtube.com/channel/UCUm3d_uAeqwr9s3pYiVDJJg)

Live shoot videos are often easy to be shot and edited as planned and as per requirements, but may require a lot of pre-production and equipments to make, feel and look professional in terms of the video viewing quality and experience.A live action video could be shot in a pre-specified number of days. Since the video is shot in real time it has the scope to make adjustments, improvisations,  and additions apart from what was planned on the storyboard.

Once the shooting is wrapped and accomplished the edit and after effects and additions for the post production could just take a couple of days.

However one thing with live shoot videos is ; making changes within the pre-planned script or how something looked after the production stage is concluded isn’t always an easy task. To go back and fix or to change something could lead to a lot of extra costs. With live action video shoot, booking talent and crew for another day or more of reshoots could turn out to be pricy.

But this shouldn’t deter you with live shoot and the numerous added advantages one could benefit from it. Right planning and strategy along from pre-production stage could help in churning out some great videos depicting all details of your business, product and service.Go ahead, Contact www.zweezle.in to shoot some great videos as per your business requirements.

Role of a Digital Branding and Media Production Agency in present Marketing World

Consumer behaviour, buying patterns, and technology are evolving simultaneously and unpredictably linking mainly to marketers influence or perhaps reaction to consumers changing patterns. It’s the people who are most influencing the ad and marketing world right now.

Creative solutions to make the right cuts and pave into the consumers mind is what marketing and advertising has come to be.

Over time, this role has changed. Different digital channels have amplified the need for creative agencies to evolve and adapt. Content consumption through traditional channels TV, print, radio and out-of-home and their intentions of passing on the message to the consumers has changed overtime. Mobiles and Social media have pushed content consumption even further, by forcing brands to engage with customers.

Media Production Agency Bangalore India

It is important to identify current trends, settle on an actionable strategy, and take a measurable movement forward.

  • Role of internet is beyond Google and marketers as well as brands should challenge the vast digital space available online.
  • SEO is an important strategy, but searchers can find and locate things beyond just Google – rely less on Google, and engage more direct forms of interacting with target market.
  • Modern marketing era is about the tremendous power people have in their hands – Mobiles, be it mobile search, mobile conversions, or mobile optimization – Marketers and Brands are aware of this trending obsession and create strategies and marketing plans keeping this in mind.
  • Social media and the inrush of social conversion are like two sides of the same coin. E-commerce and lead generation provide a growing opportunity.
  • New payment methods have a ripple effect on online payment and e-commerce sites. Privacy and assurance are a main concern but it’s the digital marketer’s job to assure and educate customers through the transition of technologies and new experiences.
  • Paid advertising is going to continue and brands along with marketers should be able to best pick up those advertising spots.
  • Content in all forms will always be important, there is always a requirement for great content creators, including writers, developers, video producers, podcasters, and speakers.
  • The search algorithm will change and will change again; of course talking about THE GOOGLE’s but smart digital marketer’s will start considering Facebook’s algorithm, Bing’s algorithm, and even the mashup of twitter and Google’s algorithm.
  • Conversion rate optimization is of utmost importance the process of maximizing the number of site visitors who convert or make a purchase. By understanding the needs and responses of users and split testing changes on a website, marketers can determine what elements of a website or of a landing page will produce the highest number of conversions.

 

To understand the true worth of digital advertising activity is a pivotal challenge for most brands and agencies, as they strive to evaluate marketing spend holistically across offline as well as online media.

A successful digital marketing strategy should aim to be dynamic and flexible, going with the flow of new technological opportunities and changing direction along with taking course, with the introduction of new challenges.

It may be a start-up or even a well-established reputed firm but sometimes you may find the quality of a start-up media production house on par with a well-recognised one. Go through this link https://www.youtube.com/zweezlemediaprivatelimited to know more.

One such media production house – Zweezle is a digital branding and media production company, based in Bangalore, India who has worked with some of the reputed clients. With a team of experts and equipped with latest technology and equipments; Zweezle an online marketing, advertising and corporate video production agency hosts a range of services.

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