Digital Trends you need to embrace now ! – Part 2

Following our series on Digital trends, after the Part 1 on the series, this part 2 blog write up focuses on digital innovation the internet is trending towards, to create specific action-oriented approach as per the brand and company requirements.

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Digital-Marketing-Trends

Read on further to understand how these strategies work.

  1. Pinterest – Target based on interest

One of the newest game strategy in social media and internet marketing is Pinterest, stepping up majorly in the internet marketing zone and as their tagline rightly states “Join Pinterest to discover and save creative ideas”, marketers cannot afford to miss this one. With the all-new feature set in, that of buyable pins it turns wishes and dreams true quite literally really. Pinterest is coming up with the all-new feature called Animated Cinematic pin, which are set in motion when a user scrolls and the motion stops when the user scrolls over, with complete control if you want to watch a particular video or not.

With this animated pin feature, brands will be able to target a specific person based on their interest; making users a part of this experience.

2. The merge between technology and healthy living

The way health and fitness has been propagated over the years has been specifically gripping.This is where digital marketers can grab the opportunity, with people specifically searching for health-related information and taking vital decisions related to their own health.

Being healthy and maintaining it is a big boost in the fitness sector, and now it’s become as simple as wearing a piece of a technological device or an app on the smartphone. What’s even more surprising and beneficial is the data you will be generating with these technologies, which can be put to further use to retarget the customers and know their precise preferences.

3. Multi-channel = multi-sales 

An approach to multiply sales seeking to provide customers with a seamless shopping experience, whether the shopping is through online – from a desktop or mobile device, by a telephone or a physical store. Digitally re-marketing to “in-store customers” is where the twist lies in.Based on consumer’s browsing history, it is important to target the customers with the right message, at the right time, in the right place.

4. Happy consumers will always market and endorse your brand.

When your friend tells you, how wonderfully a particular product worked for him, chances are you want to try it yourself. Marketers should be using the exact phenomenon to their advantage, User-generated content works wonders for a lot of brands when brands use and share their customer’s experiences it works in a positive way creating a ripple effect. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Snapchat and many more as your marketing channels.

5. Content marketing to Remarketing 

Well, content marketing is by all an integral part of every brand strategy, be it in any form – blogs, e-books, white papers, videos, infographics and many more.The twist in the tale is how to convert your site visitors who have checked your content and recapture the viewers who checked and read the content on your site, blogs or social media; but have failed to purchase from your site or haven’t filled a lead form.This is where content remarketing works same as retargeting, wherein visitors can be tagged and retargeted with content after they leave.This gives an immense and worthwhile opportunity to talk to people who are already interested in your product offerings.When something pops up when they are watching youtube videos or reading emails, it helps to catch their attention.It acts as a reminder that sends them back to the site and probably initiates the buying process.

With such exciting options to explore and try out digital marketing trends in different areas, it becomes a creative and stimulating experience to see your brand in its true limelight and amass all the success strategies to move your brand higher in the competition and value strategy.We at Zweezle, aim at building your brand with the right strategies be it in the areas of video production, digital branding, ad film production house, customer testimonial videos, product photography, or just about anything to make your brand work right for you.

Digital Trends you need to embrace now ! – Part 1

We are exposed to a digital world constantly, with new digital innovations and technologies. Products and services created by companies are constantly intertwined with these digital innovations to bring forth to customers a stimulating and impressive one-of-a-kind experience.

New products and services are no longer limited to store visits or even word-of-mouth, but the internet has revolutionised and bring about a radical change with multiple devices, platforms, and social media channels being a part of daily life, even every minute.

Let’s look at some of these new inclinations and new digital innovations the internet is leaning towards and grab these opportunities.

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Digital Trends for Current Businesses

1.Tried googling on Facebook and Twitter?

Imagine socialising and knowing current trending news and information bites on the go, simultaneously. Well, it turns out that Facebook search option helps to find all current ongoing information so you know whats trending currently across all the segments, be it anything. With new stronger search capabilities, it becomes easier to get information on the click of a button within social media as businesses and brands with Facebook pages will get an automatic visibility and boost making them more publicly aware.

With the Facebook messenger app, it becomes easier for businesses to interact directly with their customers and for the customers to buy online through the app, without even having to go through the e-commerce trail.

Twitter helps to interact directly with businesses and help receive instant clarifications and consumers can post their grievances and get solutions to their requests.

2. Snapchat – The new advertising game, with a clause.

A new video/photo messaging app that allows users to take pictures, record videos, add text and send to one of the contacts, it took the social media by storm with millions of pictures, videos being sent monthly. It was an absolute assumption that this would be taken in by businesses as the next in thing to do and as thought a few did, and the numbers just multi folded as its impossible to ignore.

But the bait lies in this tricky part that these posts have an expiration. There is a specific time limit after which the content is no longer available. Companies targeting younger generations can create integrated marketing campaigns to offer exclusive content, create teasers of their upcoming products and services with photos and videos. The trick and exclusivity clause, which keeps the photos and videos available only for a certain time period is what keeps them anxious for what’s coming up next. Real-time marketing and how!

3. Instagram = Insta-hit

Visual imagery and visual stimulation is what people care about the most. People want to know what you are surrounded with and what are your present life experiences you would like to share which would excite them. Businesses and companies want to share what they are upto, what they are currently offering to their prospective customers and what’s happening within their companies.

4. Live streaming – With improved mobile connectivity and technology, videos have become popular method of engaging with your audiences and connecting with them directly, brands have been experimenting with live video streaming and making it a part of their digital marketing efforts ; to make consumers a part of their brand experience. Facebook’s live streaming option and Meerkat and Periscope enable you to share on Twitter.User’s and live audience can view, comment and interact in real-time.

Be it for a new product release, live question and answer session, showcasing company culture, behind the scenes look or just about anything to engage your audience.

5. Pay-per-click marketing and the change in way advertising is done.

Google Adwords is a boon for digital marketers and with the new Identity-Based Pay-Per-Click Marketing its easier for businesses to target specific customers based on their specific needs and wants with just their phone number or email. Directing ads with the exact needs and wants is what the new Google Adwords is all about.

Want your content to go viral?PPC could be your pathway to the solution, with PPC ads one can get interesting content in front of a very targeted audience, making it turn viral.An interesting way to get your brand noticed to greatly increase the chances of your message being picked up by your target market and taken viral.

With this just being The Part 1 to engage and reach out to your audiences, its a great opportunity for both consumers and marketers alike to use these digital innovations and integrate them within your business, alternatively, we at Zweezle are always there to help you  boost up your digital marketing needs with our range of digital branding and video production services.

Start off with these techniques and let us know the experience until we come back with the Part 2 series of digital trends.

Role of a Digital Branding and Media Production Agency in present Marketing World

Consumer behaviour, buying patterns, and technology are evolving simultaneously and unpredictably linking mainly to marketers influence or perhaps reaction to consumers changing patterns. It’s the people who are most influencing the ad and marketing world right now.

Creative solutions to make the right cuts and pave into the consumer’s mind is what marketing and advertising has come to be.

Over time, this role has changed. Different digital channels have amplified the need for creative agencies to evolve and adapt. Content consumption through traditional channels TV, print, radio and out-of-home and their intentions of passing on the message to the consumers has changed over time. Mobiles and Social media have pushed content consumption even further, by forcing brands to engage with customers.

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It is important to identify current trends, settle on an actionable strategy, and take a measurable movement forward.

  • Role of internet is beyond Google and marketers as well as brands should challenge the vast digital space available online.
  • SEO is an important strategy, but searchers can find and locate things beyond just Google – rely less on Google, and engage more direct forms of interacting with the target market.
  • Modern marketing era is about the tremendous power people have in their hands – Mobiles, be it mobile search, mobile conversions, or mobile optimization – Marketers and Brands are aware of this trending obsession and create strategies and marketing plans keeping this in mind.
  • Social media and the inrush of social conversion are like two sides of the same coin. E-commerce and lead generation provide a growing opportunity.
  • New payment methods have a ripple effect on online payment and e-commerce sites. Privacy and assurance are the main concern but it’s the digital marketer’s job to assure and educate customers through the transition of technologies and new experiences.
  • Paid advertising is going to continue and brands along with marketers should be able to best pick up those advertising spots.
  • Content in all forms will always be important, there is always a requirement for great content creators, including writers, developers, video producers, podcasters, and speakers.
  • The search algorithm will change and will change again; of course, talking about THE GOOGLE’s but smart digital marketers will start considering Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.
  • Conversion rate optimization is of utmost importance the process of maximizing the number of site visitors who convert or make a purchase. By understanding the needs and responses of users and split testing changes on a website, marketers can determine what elements of a website or of a landing page will produce the highest number of conversions.

 

To understand the true worth of digital advertising activity is a pivotal challenge for most brands and agencies, as they strive to evaluate marketing spend holistically across offline as well as online media.

A successful digital marketing strategy should aim to be dynamic and flexible, going with the flow of new technological opportunities and changing direction along with taking the course, with the introduction of new challenges.

It may be a start-up or even a well-established reputed firm but sometimes you may find the quality of a start-up media production house on par with a well-recognised one. Go through this link https://www.youtube.com/zweezlemediaprivatelimited to know more.

One such media production house – Zweezle is a digital branding and media production company, based in Bangalore, India who has worked with some of the reputed clients. With a team of experts and equipped with latest technology and equipments; Zweezle an online marketing, advertising and corporate video production agency hosts a range of services.

Why Your Business Needs to Have Good Branding Strategy?

Why is branding important?

Well, reasons galore, but why should you think of it as a not so necessary propagation for your business?
In this digital era, branding goes a long way to create value for your organization.
This is where Zweezle helps build value for your organization.
Branding helps in building trust with stakeholders, customers, potential customers and employees.
In broad definitive marketing terms, branding is the sum total of a company’s value, which includes products, people, services, positioning, advertising and culture.

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Brands give potential clients a firm idea of what is a good deal before they make the purchasing decision.
Customers trust strong brands because they know what to expect.

Zweezle is a branding company in Bangalore, which helps to build a brand strategy so that it creates the right perception for the customer.

  1. Promotes Brand Recall and Customer loyalty
    Customers and clients are at ease when they know the brand they are dealing with, when they are aware of a particular product they know it is reliable and trustworthy, once the trust gets build; it further enhances customer loyalty towards brand hence building brand preferences.
    People are more likely to purchase from a business that appears skillful and authentic.
    2.Helps ace up your game from your competitors
    How do you stand out from hundreds and thousands of other organizations dealing with similar kind of products? What sets you apart? The answer is Effective branding. Zweezle is just the right company to contact. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity.
    3.Describes your brand experience
    Be it the logo, tagline, advertising, websites or promotional merchandise; they walk-talk your brand, creating a visual appeal wherever they go. People are more aware and recognise the brand right from the visual appeal of the logo, a catchy tagline, free giveaways or promotional campaigns. The mix of all these make or break a brand. Zweezle helps create the best brand experience.
    4.Creates further leads
    If your brand creates the satisfaction and value the customer desires, it would be most likely further referred and would also be repeatedly used or bought, creating a further pool and network of users, which highly increases product value and consumption.
    5.Builds Business value
    A strong brand is talked about when it is loved by the customers, people love to talk about brands they enjoyed using or experiencing hence creating further growth and sales for the business, increasing brand and business value. Get in touch with Zweezle to help build your business value.
    6.Connects Your Business to customers
    A business represented through its brand is a great recall value for customers wherever they may be, a brand helps to associate a bond with the customer, which goes a long way in building a close association with the customer. Associate with Zweezle to connect to your customers.
    7.Inspires employees
    Branding the company means a great deal to the employees. Employees gain more clarity and insights on the business and work they are dealing with which helps develop and use their inbuilt talent, skills and knowledge for benefit, growth and development of the company.

Brands outlive products, unlike products which have life-cycles, brands are core to the organization. Branding is quintessential. Building brands build incredible value for organizations. Zweezle, branding agency Bangalore, helps construct your organization with great branding plans and strategies.

Graphic Designing to Brand your Business

Graphic designing is an art which when done in its truest creative, professional and passionate way; helps to bring across the message effectively to the target audience sometimes even stirring up hearts and minds. Zweezle with its creative team of graphic designers is just the right solution for your business.

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It’s a normal tendency among people to dwell on to what they have seen, compared to what they have read or heard.

Graphic designs have the power to create attention and bring up advertising value. The need for eye-catching graphic becomes more and more valuable to a business. It encourages interest.

  1. Gives a visual representation of what your company deals with
  2. Encourages interest and builds activity to engage or buy a product/service
  3. Conveys a serious message about the establishment of the company
  4. Establishes a strong corporate identity
  5. Instills trust to your target and potential customers

Graphic designing is required for various aspects of the business. Zweezle accomplishes all your business requirements.

Logo Design Company Bangalore

A foremost requirement for brand identification and to be able to relate to the company.It is important to design the logo as per the needs and requirements of the business. It has to be memorable and identifiable to associate with the brand as well as ready to use in different media such as events, promotions and products. Logo’s provide an imperative connection to the products and services you offer.

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Collaterals such as Business cards, letterheads, company stationery require to be different from dozens of other businesses in forms of images and colours used. Plain simple boring collaterals do not have the attention frame they require. Make them intentional.

website design

Graphic designing doesn’t stop at company logo, there’s more to it. Strategically placing graphic requirements for customer reviews, product info and other details help make the website stand out to the competitors.

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Packaging today goes beyond wrapping your products, it’s much more; how a business fits in its graphical elements in reaching the customer through an advertisement mailer, promotional giveaways, vouchers, coupons and many more; creating a memory for the customer. It is important to have a uniform marketing campaign.

social media marketing

Social media has been growing big in the last few years, one of the best areas to bring in your creativity from graphic designing for your business. When your posts are added with captivating graphical images and representations along with catchy content, more audience is interested and follow your posts and share them. They will remember the company and keep it engaged on the social media.

A creative way to contribute ideas that tell a story, educate, and inform the readers has become a necessity, Zweezle, keeps your customers engaged with your brand.

It’s just not about showing and informing but how you do it!

Even content needs to be spiked up in terms of stylised font, art and colour to grab and move the audience’s attention. Sometimes imbibing it into the Graphics in a creative manner.

In graphic designing, there is no end to creativity as it is with Zweezle.  A one-stop shop for all your creative needs. Zweezle is known to be best creative design agency from Bangalore that provides all types of design services.

Zweezle helps bring across your business and its message through its creative branding solutions and graphic designing is just one of those.

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