What is more important for your brand? CX or UX?

What is CX?

Customer experience or CX is everything that a customer encounters with a company or brand from all its touch points. Starting from customer service to a certain app, customer experience focuses extensively on how a customer feels while interacting with a brand or a company. One of the key properties of a good customer experience is presenting the customers with an affable interaction with a company’s representatives – representatives who eagerly solve the clients’ problems with an immediate and effective solution. To further the matters, a customer’s experience begins long before your product has an entry in their life and will continue for a long into the future. Customer experience can be measured with respect to a few aspects: overall experience, likelihood to continue use and likelihood to recommend to others.

Customer experience blog
Customer experience-Zweezle Media

 

Is CX important?

Every business is endowed with a specific promise that will be delivered to its customers. Essentially, a business promises something to the customers — an expectation. A business or a brand should consistently live up to or improve on, which is expected of it by the customers. Only by continuously living up to the customer expectations and keeping the brand promise is what is needed to develop a long-term relationship with the customer and the brand.

Always be a step ahead in keeping the brand promise and work continuously to keep your customers satisfied and happy with your product or service. By striving to exceed expectations you’ll ensure that your business has the potential for long-term customer satisfaction.

A customer-centric approach is what’s recommended to be able to create a desired and positive customer experience for your customers. This is the key that shall foster the relationship between a brand and its customers, which in turn, increases the likelihood of a long-term commitment from your customers and brand advocacy.

A brand’s growth and sustenance depend on what your customers feel about you. What do you want them to feel about your brand?

A brand has the potential to prompt the customers to think or feel in a certain way at every moment of their journey with your brand.

Tailor the customer journey and create a positive customer experience to keep the customers loyal to your brand. The future of a brand as explained rests on the customer experience.

 

How does UX differ from CX?

Importance of Customer experience
How does UX differ from CX

 

Which is more important, UX or CX?

‘Aren’t they both the same?’

These are the questions that are often seen on the table whenever there is a talk about UX and CX. To answer the most obvious – no, UX and CX are not the same.  Let’s see how.

They both are similar in concept but one cannot take the other’s place. UX is a specific component within CX that concerns the usability of your product or site. CX, on the other hand, encompasses the end-to-end customer interactions and deals with many touch points. User experience is basically limited to a product, may it be an app, a website, or a physical object that a ‘user’ uses. This should be in sync with the client’s other products and business strategy but the influence is niched to that specific product. CX design looks at the entire experience and requires business skills to a great extent.  A customer is any person getting in contact with the brand whether or not they may at some point use one or several products provided by the brand. UX is part of CX, as each product demands to be user-friendly. The customer experience is influenced by the quality of the experience at each point but CX is especially interested in the entire customer journey from start and until the end. To know more about UX, check our blog on UX here: http://www.zweezle.in/blog/decoding-user-experienceux/

So as to conclude…

User Experience is very much the fundamental base of a good customer experience. This duo is very much intertwined and one does not necessarily top the other in terms of importance. Though UX and CX professionals possess complementary skills, currently are not operating as closely as they should be. UX deal with the product whereas, CX addresses the interactions that a user has with your company.

So, it’s plausible to have many customers who are usually unhappy with your UX. Similarly, you can also have the best UX possible but then your CX might be unfortunate. By the end, important thing is that you put your customer first.

Zweezle Media has a team of seasoned designers who constantly update their knowledge with the cutting edge technology, enabling themselves to provide the best of experience for the user. We are a team dedicated to upkeep the image of a brand with a detailed understanding and en elaborate research on every touch points that a customer encounters with the brand and thrive to make the most of these interactions to give the customers the best of experience.

What will be the cost of website maintenance?

That was a step of progress for your business – the website you just built. Does it mean you can relax now and the website would take care of itself? Well if you think so then you’re mistaken. As the owner of the site, you need to understand the cost of maintaining it also the cost if you don’t.

Website maintenance services in bangalore

Website maintenance is of two major types.

One, maintaining the integrity of your website code – code that lets your website serve the purpose.

Two, the regular updates to the website content.

A website is topped with various elements such as plugins, extensions, and the framework it is built on, which when not updated on a regular basis can become the host for parasites like bugs and hackers.

Don’t feel the need for website framework upgrades?

Let’s consider WhatsApp. WhatsApp has become cooler with every update ever since its launch to the most recent one on smileys. A website is more or less similar to WhatsApp in this case. With each upgrade, the security fixes are enhanced, blocking the backdoor for hackers and lets you take advantage of the new features. If your website is built on a DIY website service like SquareSpace, Wix or Shopify, etc., then the upgrades are taken care of by the host as you are only a renter for them. On the other hand, if you have a regular website, the task of upgrading is on you. The upgrade depends on the type of framework your website is built on, ranging from every few months to few years.

So, yes! You do need the framework upgrade.

Now, what about plugins and extensions?

Plugins and extensions are the features that let you add a slideshow, video or gallery to your website. In short plugins and extensions help you make your website engaging. These applications, if not upgraded can expire which becomes a platform welcome for hackers. Keep an eye, for most of the website frameworks pass an alert when there is a new plugin version available for you.

‘I have an in-house IT. Should I be bothered?’

Well then, your in-house IT staff should be on track with upgrades and expirations and monitor the website on a regular basis.

If you don’t have an IT resource, you have a few options:

  1. Hire.

Hire a consultant or an agency who can monitor and update the website for you. With access to your hosting account, and add-ons, plugins and extension licenses, the consultant should be able to take care of your site needs.

  1. Strike a deal.

Engage with an automatic updating service and get the updates on your website automated. For a website without too many customizations, automatic updating service can prove to be effective. But, in case you do, then even a simple update can cause a wake that might bring your website down.

  1. Pay the price.

Sure, you can skip the above and pay the price of it. If you do not have a digital presence, then make no mistake, you are losing business.

What else falls under website maintenance?

Hosting is one of the fundamental and recurring cost. Based on the convolution of the website and the bandwidth used, you hosting could cost you from $10 to $100 and above a month for a small to a mid-sized business. The second of the list would be the domain name, also called the URL address and can cost you $15 dollar onwards per year. The SSL licenses are gaining popularity, as Google is now giving preferential ranking to business that has SSL licenses. This starts at $50 a year. Backup services begin at $5 a month and can rise with reference to the size, frequency, and type of the backup preferred. Backups are cheap insurance for your website, for if you get hacked or malware infected, you might have to completely rebuild your website otherwise.

Some examples of website maintenance services.

At Zweezle, we render the maintenance services where we monitor your current website and keep it updated. Simple updates should take around a couple of hours for a developer but complex websites may take hours of effort.

Here is a sample of an overview of the process we follow for upgrades:

  1. Website backup for you to revert.
  2. A working duplicate of the website on another server.
  3. Upgrade the duplicate site.
  4. Test to make sure nothing crashes.
  5. Move the upgraded site to the live website’s server and replace the older version, keeping the backup.
  6. Test again because we prefer to be double sure.

What about content and SEO maintenance?

Businesses have a constant need to renew the website content. Modern website frameworks have an inbuilt content management system where the user can update the content as per the requirement. As the business can get busy consuming all the time, it has fallen in our notice that the content on the website is stagnant and not moving forward at the pace of business. A web agency with an adequate understanding of your business can schedule the content and put forth a communication that facilitates quick responses to client requests. Costs for this service depend on the number of hours your business requires.

SEO keywords and meta tags are not as crucial as they were with emphasis on PPC ads like Google AdWords these days. Hence, the content should be suitably tagged with current best SEO practices. The rest rests on your web agency to keep a look out for analytics and to determine if any further SEO optimization work needs to be done.

Website maintenance is mandatory of your online budgeting. Have a talk with your web agency or internal team to make sure your website maintenance is being optimally managed. If you are on the look for an agency to maintain your site or if you have any queries, contact us.

 

 

Decoding User Experience(UX)

User Experience is abbreviated to UX often called as experience design as well. It refers to aesthetics, responsiveness, familiarity, accessibility, usability, and engaging quality of the product. In general, it is the process of enhancing user satisfaction as they navigate through the product. The designer follows the protocol to create a conceptual way of design that helps the user connect with the digital system seamlessly. This is a process important in many fields. Let’s decode the process of building User Experience.

User Experience Design

 

To make a good UX Design a designer has to fulfill several requirements and the key is to define the interaction sequence between a user and a system in a way that meets the user needs. This typically includes:

    • Persona: The data collected from the people(user) who have interacted with the system, in the form of their feedback and reviews based on their experience during the interaction,
    • Wireframes: It is an information architecture that helps to connect the concept of the system with design, it can be a pencil drawing or a whiteboard sketch. This focuses on:
      • availability of functions
      • priorities of the information and functions
      • display format for certain kinds of information
      • effect of all the above steps on the end display,
    • Prototypes: This is the test result of the product design after applying all the persona as well as desired wireframes. This serves to provide the demo of the real working system of the product,
    • Written specifications: This deals with the user behaviour or designs required based on the number and types of users accessing the product. This can be elaborated with help of Use Case Diagrams that list down all the possible navigating paths through the product for all different types of users whose needs the product can fulfil,
    • Site audit: This process deals with the study and analysis of the existing resources which can be reused to better the current UX design,
    • Flows and navigation maps: This is the navigation system throughout the product, basically the transition from one screen to the next which forms the sequence flow in the product,
    • User stories or scenarios: Its purpose is to capture user requirements in terms of interactions between the user and the system,
    • Sitemaps and content inventory: Content inventory is the index or record to keep track of all the types and quantity of the content that is in the product. A sitemap is the step by step flowchart for all the content in the product,
    • and Mockups: These are the precise visual layout and design of the expected product or interface.

Zweezle Media provides consistent and coherent User Experience Designs across all their services for clients in and out of Bangalore.

Role of a Digital Branding and Media Production Agency in present Marketing World

Consumer behaviour, buying patterns, and technology are evolving simultaneously and unpredictably linking mainly to marketers influence or perhaps reaction to consumers changing patterns. It’s the people who are most influencing the ad and marketing world right now.

Creative solutions to make the right cuts and pave into the consumer’s mind is what marketing and advertising has come to be.

Over time, this role has changed. Different digital channels have amplified the need for creative agencies to evolve and adapt. Content consumption through traditional channels TV, print, radio and out-of-home and their intentions of passing on the message to the consumers has changed over time. Mobiles and Social media have pushed content consumption even further, by forcing brands to engage with customers.

Media Production Agency Bangalore India

It is important to identify current trends, settle on an actionable strategy, and take a measurable movement forward.

  • Role of internet is beyond Google and marketers as well as brands should challenge the vast digital space available online.
  • SEO is an important strategy, but searchers can find and locate things beyond just Google – rely less on Google, and engage more direct forms of interacting with the target market.
  • Modern marketing era is about the tremendous power people have in their hands – Mobiles, be it mobile search, mobile conversions, or mobile optimization – Marketers and Brands are aware of this trending obsession and create strategies and marketing plans keeping this in mind.
  • Social media and the inrush of social conversion are like two sides of the same coin. E-commerce and lead generation provide a growing opportunity.
  • New payment methods have a ripple effect on online payment and e-commerce sites. Privacy and assurance are the main concern but it’s the digital marketer’s job to assure and educate customers through the transition of technologies and new experiences.
  • Paid advertising is going to continue and brands along with marketers should be able to best pick up those advertising spots.
  • Content in all forms will always be important, there is always a requirement for great content creators, including writers, developers, video producers, podcasters, and speakers.
  • The search algorithm will change and will change again; of course, talking about THE GOOGLE’s but smart digital marketers will start considering Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.
  • Conversion rate optimization is of utmost importance the process of maximizing the number of site visitors who convert or make a purchase. By understanding the needs and responses of users and split testing changes on a website, marketers can determine what elements of a website or of a landing page will produce the highest number of conversions.

 

To understand the true worth of digital advertising activity is a pivotal challenge for most brands and agencies, as they strive to evaluate marketing spend holistically across offline as well as online media.

A successful digital marketing strategy should aim to be dynamic and flexible, going with the flow of new technological opportunities and changing direction along with taking the course, with the introduction of new challenges.

It may be a start-up or even a well-established reputed firm but sometimes you may find the quality of a start-up media production house on par with a well-recognised one. Go through this link https://www.youtube.com/zweezlemediaprivatelimited to know more.

One such media production house – Zweezle is a digital branding and media production company, based in Bangalore, India who has worked with some of the reputed clients. With a team of experts and equipped with latest technology and equipments; Zweezle an online marketing, advertising and corporate video production agency hosts a range of services.