Why is your website not giving you all the rights and highs ? – PART 3

User-experience and user-design are important elements in designing your website and add great value in increasing leads, sales and creating the right backlinks. This Part-3 in our next series further emphasises these points.

Web application development
Why is your website not giving you all the rights and highs? – PART 3

Rule no 9

It contains copied and keyword — stuffed copy

What makes a great to read website is the way the content has been written for different sections of the website and how appealing, interesting and captivating it is for the reader.

What is certainly most required for the website is the way the reader feels about it. Does it provide relevant information the audience is looking for without same repetitive content in different terms and words and does it qualify with Google algorithms?

Just to qualify your website with best of Google page rankings doesn’t mean you should be stuffing your content with keywords for the sake of SEO.

What to do?

While keywords are crucial to drive SEO success, stuffing your content with keywords makes for a bad reader experience and will only be penalized by Google and probably pushed few ranks down.It’s important to effectively research on the kind of website you wish to develop for your company and stick to relevant keywords while writing content for the website.

Rule no 10

Missing social sharing buttons on website content?

You have fun, interesting and informative content on your website and you want your website to reach a great number of people to sell more of your brand; but what causes the hurdle? Say someone wants to share something from your website and doesn’t find any button to do so!

What to do?

Social sharing buttons make it easy for your readers to share your content on social networks because they don’t have to manually copy and paste your URL and compose a tweet. And easy social sharing options means your content gets more visibility, which means more site traffic, better search engine rankings, and more lead generation opportunities.

Rule no 11

No blog?

An important question to answer when creating your website is, “What value does it bring to my audience ?”; once you get this sorted you will realise that for a website to constantly work well, it should provide valuable information the audience is looking for, and to keep them re-visiting back to your website.

What to do?

If you do not have a blog you are missing out on important opportunities to intrigue your visitors and on ranking placements.Create a blog and share valuable information so your audience knows you well before they get a deal with you. Also, sharing important information gives your audience a sense of security and makes you as an organization more trustable.

Rule no 12

Your headlines/titles say a different story from your paragraph 

A well-crafted title could even turn a boring, disinterested person leaving the website to stay back and check the website. A good title is what makes a person to stop-by and read through what you have written and once you have caught them, make sure the content is worthy enough to the reader who was engrossed with the title.

What to do?

While you have caught the reader’s attention, makes sure the content you deliver is also worthy to the title you have created.

Imbibe and share with us on how you have worked on these for your website and catch up on the next series, next week, with the last part on “Why is your website not giving you all the rights and highs? – PART 4”

Why is your website not giving you all the rights and highs ? – PART 2

Continuation of our blog series on website rights and wrongs! Here’s our next set of the list to associate with your websites.

website app development
Why is your website not giving you all the rights and highs?

Rule no 5

Multimedia content and it auto-plays?

Remember the time when you were at work and you log onto a site and there’s loud music out of nowhere and you are embarrassingly trying to figure out how to stop the music! Yes, we all have been there, done that. We wouldn’t have pressed the play button but are eagerly looking for the stop button or worst still back button on the screen.

What to do?

You would think that Facebook and Twitter are doing the same thing, but please note they’re always on mute unless users want to turn on the volume, and as the saying goes, Treat others, the way you want to be treated.Either let them choose when to play it or at least have it with the sound off.

Rule no 6

Disoriented obtrusive animation ?

A simple animated GIF or Video is better than flashy animations, autoplay videos, blinking and flashing paid advertisements and other interactive entertainment which may seem really cool to have on your site but if its gets too pushy and intrusive with the actual information, it may deviate the user’s attention.

What to do?

Keep any animations on your website simple which captures the reader’s eye without being too distracting.

Rule no 7

Your website is filled with generic cheesy stock photography

Using images is great for your inbound marketing so you choose some of the most interesting images GOOGLE has to offer; but do they represent your company’s image? Do they really portray the real company picture you are trying to portray with these images? Images would be best which help the visitors in clarifying the business and helping them extract positive information from the website.

What to do?

It is always best to showcase real business, product, company and brand images.We at Zweezle have an expert team of professional photographers who can help you with all kinds of indoor and outdoor business photography requirements. We help in bringing out the real picture of your organization and show real pictures of customers, employees, your company, your product, and your location.

Rule no 8

You have an “About us” page but does it really tell about you?

So you have an “About us” page featuring all the information pertaining to the company and what the company does and how it does. Is this information in a language understandable by the general audience? Or are the terms used too technical for the general audience and their understanding level?

What to do?

Make sure the language and technicalities are simple and easy to understand for the audience who is looking to get your services.The simple language which the visitor can relate to and how he would actually speak is far better than complex, technical jargons which are not relatable with the visitor.

When a website is first thought about and initiated, one of the important elements to be borne in mind is the user-design and user-experience. Let us know how you have fared with your website so far and other websites you have come across until we come with the next part in this blog series. Still in doubt? Get in touch with us at Zweezle

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