Cheat sheet on making videos Viral – Video Marketing

Making things ‘viral’ is the new cool in the Media Industry.The idea is to spread across your videos and posts to as many people as possible and allow them to share as well as to promote sharing by the audience among various platforms.

As per statistics, it is estimated that a successful viral campaign can have twice the number of times more impact than a non-viral campaign.It is a known fact that videos are the most widely used and most effective content marketing tactic to both B2B and B2C marketers.

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A few things to keep focused on while deciding your strategy.

  1. Identify the target audience
  2. Pick a main character your viewers can identify with
  3. Come up with a current case or a story that resonates with your audience
  4. Make your visual elements as appealing as your narration
  5. Create a call-to-action

So what’s the trick? What works to make videos get in more likes, shares, comments, views, ratings, blogs posts and back links? Read on and okay you may share.

1. Stop being neutral – Develop a strong opinion, back it with facts and inspire people from your end representing your point of view.Stop being boring, you cannot impress everyone. Inspire strong emotions and get people excited.

2.Do something out of the way – Okay yes, I meant out of the box, something unexpected for people to sit up and take notice. Social signal metrics are highly used by search engines like google to determine and rank search engine results.

3.Don’t make it sound like a direct advertising campaign for your company. Focus on creating a good and interesting story.

4.Make sequels – People have noticed you and seen your campaign and you have managed to get their attention. What next ? Give them more of what they liked and introduce your brand.

5.Allowing and promoting sharing is the essence of making videos go viral. Allow people to download and embed the content and share via email and publish on their social media networks.

6.Connect with customers

Connecting with your customers is a vital part of viral campaigns. Share and engage in discussions, understand what they are looking for and be a part of their conversation on various platforms. Take in their suggestions if it suits your company image and rightfully acknowledge them. This also creates a personal touch.

7.Never restrict access – Viral marketing means spreading and how would you do it if you restrict and put permissions to your posts? You cannot put an exclusivity clause and expect your post to become viral. Requiring people to register or become members, or download a special software etc. is an absolute NO.

8.Team up with unlikely partners may be even outside your industry. This in itself is a great way to create a buzz.

Obviously, nothing works if it doesn’t hold the right context, message and turns up the emotions of the audience. Viral campaigns are those that play on fears, hopes, dreams and humour.

We at Zweezle, a video production company from Bangalore, make videos along with branding and strategy, We have the shots you want to fire! If your videos aren’t working on social media and you want some friendly suggestions and guidance on how to bring video into your digital marketing strategy, get in touch at contact@zweezle.in or just call us on 080-4133 4188

Time-lapse technique incorporated into your business videos.

So you would have come across a phenomenal work of time-lapse, and just couldn’t get over the awe-inspiring images and impact it would have left on you.The significant changes recorded over a period of time, which is not normally seen captured, the telling of a story, the change and the lasting impression it leaves over is what time-lapse is all about.

It is a technique through which the frequency in which film frames are captured is much lower compared to that used to view the sequence.When played at normal speed, time appears to be moving faster and thus lapsing

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Time-lapse

Zweezle as a video production company from Bangalore makes all kinds of videos for different business requirements and have also incorporated time-lapse footage, videos and photography within our videos. We cater to different business requirements and believe in creating a uniquely crafted video based on what we are shooting, company and industry requirements, the kind of equipment required and the kind of project. There are countless way to do things, based on what the subject of the shoot is and what equipments we may want to use, accordingly; we help you find the best but it’s important to think through and discuss the project requirements before taking off.

Some of the key things to take care while getting ready with a Time-lapse photography or video are listed below.

1.Choose the subject you want your time-lapse photography or video to encompass within

2.Figure everything out, since time-lapse is all about time-intervals on the basis of the subject, it is important to figure out how long the actual event or subject will last.It also depends on how long you are willing to shoot the event and subject, and how you want the final outcome of the video or the photographs.

3.Shooting still photographs – The idea is that your camera’s settings should change as little as possible while it’s doing it’s thing.

4.Editing the photographs, well it isn’t necessary every time, but sometimes you’ll have a batch of photos that need just a little twisting before anything else. Maybe the exposure or levels could use some nudging, or you want to adjust the saturation a bit. One quick tip: Automate Everything.

5.Start compiling the photos for further usage or to edit it for making a movie.

6.Add the titles, music and effects if you are combining to make them into a movie.You may want to add motion and reflect on more interesting aspects of the movie by panning or zooming in.

It may seem simple but gets really complex and complicated along the process.Essentially time-lapse photography involves a course of action, of capturing lots of photos over a period of time and assembling them all together to create a seamless video footage that appears to be sped up or any other creative use you may think of.

Businesses may essentially use time-lapse footage to record customer foot fall, a day in the company, construction or assembly of smaller products, the growth of a company, time lapse scene in the conference room, stadium or other venue to demonstrate the popularity of a product or brand.

We as a digital branding, marketing media production and product photography company from Bangalore with expertise in video production can incorporate time-lapse and other video techniques to formulate the right strategy and produce videos to showcase your business branding and marketing details.

Get in touch and we will help you go about it.

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